LinkedIn is a social networking site for professional connections. It allows members to create profiles and document their professional networks and contacts. The site has over 450 million members that can be targeted for advertising. LinkedIn advertising includes sponsored content to promote posts, sponsored InMail for personalized messaging, and text ads. Advertisers can choose audience filters and set budgets to drive leads and business results.

1. LinkedIn
LinkedIn is a social networking site designed specifically for the
business community. The goal of the site is to allow registered
members to establish and document networks of people they
know and trust professionally.

2. Why LinkedIn?
 Unlock unique audience
 Can reach more than 450m professional members.
 Brand in a professional context.
 Targeting the right people
 Categories by job title, function and seniority.
 By industry and company size.
Create easy and effective Ads
Boost your content across all devices with sponsored content
Deliver relevant, personalized messages with sponsored In mail
Generate quality leads in minutes with Text Ads
Drive real business results
Set your own budget
Stop your ads at any time

3. Advertising Service by LinkedIn
1.Sponsored Content
• Attract new followers to your Company or Showcase
Page
• Reach just the right audience with precise targeting
options
• Get your message out on desktop, tablet, and
mobile

4. 2.Sponsored In Mail
Deliver personalized, relevant content through LinkedIn
Messenger
• Drive conversions with personalized messages
• Reach targeted audiences on desktop and mobile
• A/B test messaging to resonate with your target audience

5. 3.Text Ads
Add a compelling headline, description and even a 50x50
image
• Choose your target audience with precision B2B filters
• Set your budget and measure performance in Campaign
Manager

6. Major Services from LinkedIn
 CPC(Cost-per-click)
 CPA(Cost-per-acquisition)
 CPM(Cost-per-mile)/CPT(Cost-per-Thousand Impressions)
 CPI(Cost-per-Impression)