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Copyright	©	2015	Splunk	Inc.
Operationalizing	Machine	Learning
2
Disclaimer
During	the	course	of	this	presentation,	we	may	make	forward	looking	statements	regarding	future	
events	or	the	expected	performance	of	the	company.	We	caution	you	that	such	statements	reflect	our	
current	expectations	and	estimates	based	on	factors	currently	known	to	us	and	that	actual	events	or	
results	could	differ	materially.	For	important	factors	that	may	cause	actual	results	to	differ	from	those	
contained	in	our	forward-looking	statements,	please	review	our	filings	with	the	SEC.	The	forward-looking	
statements	made	in	the	this	presentation	are	being	made	as	of	the	time	and	date	of	its	live	presentation.	
If	reviewed	after	its	live	presentation,	this	presentation	may	not	contain	current	or	accurate	information.	
We	do	not	assume	any	obligation	to	update	any	forward	looking	statements	we	may	make.	
In	addition,	any	information	about	our	roadmap	outlines	our	general	product	direction	and	is	subject	to	
change	at	any	time	without	notice.	It	is	for	informational	purposes	only	and	shall	not,	be	incorporated	
into	any	contract	or	other	commitment.	Splunk	undertakes	no	obligation	either	to	develop	the	features	
or	functionality	described	or	to	include	any	such	feature	or	functionality	in	a	future	release.
Copyright	©	2015	Splunk	Inc.
Why	Machine	Learning?
4
Humans are good at learning,
but we get lost
in volume and details…
5
Why	do	we	need	Machine	Learning?
- Improve	Decision	Making	
- Forecast	or	Predict	KPIs
- Alert	on	Deviation
- Uncover	hidden	trends	or	
relationships	
All	of	this	requires	Diverse	Data	
from	across	Many	Silos.	Lots	of	
Unstructured,	Real	Time	Data.
6
Run	the	Business	in	Real-time
Data	From	the	Past Real-time	Data Statistical	Forecast
T	– a	few	days T	+	a	few	days
Security	Operations	Center
IT	Operations	Center
Business	Operations	Center
Predictive
(Models)
Descriptive	
(BI	Tools,	Data	Lakes) Grey	space
Copyright	©	2015	Splunk	Inc.
What	is	Machine	Learning?
8
ML 101: What is Machine Learning?
What: “Field of study that gives computers the ability to learn
without being explicitly programmed” – A. Samuel, 1959
How: Generalizing (learning) from examples (data)
Simple ML workflow:
– EXPLORE data
– FIT models based on data
– APPLY models in production
– VALIDATE models
– REPEAT
9
How Machines Learn
[Prediction]
• When we see thick clouds and an overcast sky, we
predict that it’s likely going to rain
[Estimation/ Regression]
• Estimate how much an apartment costs based on its
location, condition and prices of properties in that
neighborhood
[Classification/ Clustering]
• Determine the gender of a person based on her/his
features, hair style and the way s/he dresses
[Anomaly Detection]
• Identify the odd one out
[Reinforcement Learning]
• If I made a mistake this time, can I do better next time?
All	of	us	have	had	some	
experience	in	learning.	But…	
what’s	behind	our	experience?	
How	do	we	translate	that	
knowledge	to	code?
10
Major Types of Machine Learning
1. Supervised Learning: generalizing from labeled data
11
Major Types of Machine Learning
2.	Unsupervised Learning:		generalizing	from	unlabeled data	?
12
3. Reinforcement Learning:
• System is rewarded (or punished) based on the outcomes it generates
• Action leads to a change in the state of the world and generates an error score
Major Types of Machine Learning
Copyright	©	2015	Splunk	Inc.
Splunk’s Machine	Learning	Tour
14
Overview	of	ML	at	Splunk
Core	Platform	Search Packaged	Premium	
Solutions
Custom	ML	
Platform	for	Operational	Intelligence
15
Search	Includes	Machine	Learning
Core	Platform	Search	is	a	powerful	and	highly	flexible	interface	built	with	ML	
anomalydetection
16
Splunk	IT	Service	Intelligence
Get	Data
Define	services,	
entities	and	KPIs
Monitor	and	
troubleshoot
Analyze	and	
detect
Data-Defined,	Data-Driven	Service	Insights
Packaged	ML	:	Adaptive	Thresholds	and	Anomaly	
Detection
One	of	several	Premium	Solutions
17
Splunk	Machine	Learning	Toolkit
Assistants: Guide	model	building,	testing,	
&	deploying	for	common	objectives
Showcases: Interactive	examples	for	typical	
IT,	security,	business,	IoT	use	cases
Algorithms: 25+	standard	algorithms	available	
prepackaged	with	the	toolkit
SPL	ML	Commands:	New	commands	to	
fit,	test	and	operationalize	models
Python	for	Scientific	Computing	Library:	300+	
open	source	algorithms	available	for	use
Build	custom	analytics	for	any	use	case
Extends	Splunk	platform	functions	and	provides	a	guided	modeling	environment
18
Algorithms	supported	(v2.0,	.conf2016)
ITSI,	
UBA
Domain
Expertise
(IT,	Security,	…)
Data	
Science	
Expertise
Splunk	
Expertise
Custom	Machine	Learning	– Success	Formula	
Identify	use	cases
Drive	decisions
Set	business/ops	
priorities
SPL
Data	prep
Statistics	/	math	background
Algorithm	selection
Model	building
Splunk	ML	Toolkit
facilitates	and	simplifies
via	examples	&	guidance
Operational	success
20
Summary:	The	ML	Process
Problem:	<Stuff	in	the	world>	causes	big	time	&	money	expense.	Value	Hypothesis	
Solution:	Build	ML	model	to	forecast	<possible	incidents>,	act	pre-emptively	&	learn
Operationalize
1. Get	all	the	relevant	data	to	the	problem;	Explore the	data
2. Select	and	Fit	an	algorithm	on	the	data,	generating	a	model
3. Apply &	Validate	models	until	predictions	solve	the	problem
4. Surface	the	model	to	X	Ops,	who	consume	the	model	to	solve	the	problem
21
Machine	Learning	Process	with	Splunk
2
Collect	
Data
Explore/
Visualize
Model
Evaluate
Clean/
Transform
Publish/
Deploy
props.conf,
transforms.conf,
Datamodels
Add-ons	from	Splunkbase,	etc.
Pivot,	Table	UI,	SPL
ML	Toolkit
Alerts,
Dashboards,
Reports
Copyright	©	2015	Splunk	Inc.
Splunk	Architecture	&	ML
23
Continuous	Data	Ingest	at	Scale
DevelopVisualize PredictAlertSearch
Engineers Data	
Analysts	
Security	
Analysts	
Business	
Users	
Native	Inputs
TCP,	UDP,	Logs,	Scripts,	Wire,	Mobile
Industrial	Data
SCADA,	AMI,	Meter	Reads	
Modular	Inputs
MQTT,	AMQP,	COAP,	REST,	JMS
HTTP	Event	Collector
Token	Authenticated	Events
Real	Time
Technology	Partnerships
Kepware,	AWS	IoT,	Cisco,	Palo	Alto
Maintenance
Info
Asset
Info
Data
Stores
External	Lookups/Enrichment
2
OT
Industrial	Assets
IT
Consumer	and	
Mobile	Devices
24
Sense	and	Respond
Real	Time Search Alert
Third-Party
Applications
Smartphones	
and	Devices
Tickets
Email
Send	an	email
File	a	ticket
Send	a	text
Flash	lights
Trigger	
process	flow
2
OT
Industrial	Assets
IT
Consumer	and	
Mobile	Devices
Every	Search	Can	Use	Machine	Learning
25
Splunk:	Data	Fabric
2
OT
Industrial	Assets
IT
Consumer	and	
Mobile	Devices
Real	Time
IT	users	 Analysts	 Business	
Users	
Ad	Hoc	
Search
Custom	
Dashboards
Monitor	
and	Alert
Reports/
Analyze
Clickstreams HadoopDevices Networks
GPS/
Cellular
Online	
Shopping	
Carts
Servers Applications
Analysts	 Business	
Users	
Data	Warehouses
Structured	Data	Sources
CRM ERP HR Billing Product Finance
DB	
Connect	
Look-ups
ODBC
SDK
API
Different	lenses into	the	same	data
SCADA	Ops	Center Biz	Ops	Center
IT	Ops	Center
Compliance
Security	Ops	Center
Data	Reuse	=	Greater	Data	Leverage
Fraud	Ops	Center,	etc…
Copyright	©	2015	Splunk	Inc.
ML	Use	Cases	And	
Customer	Stories
28
ML	Is	All	Around	You!
Recall:	EXPLORE		>	FIT	>	APPLY	>	VALIDATE	>	REPEAT
• Face	detection:	find	faces	in	images
• Spam	filtering:	identify	SPAM	messages
• Shopping	Recommendations:	predict	what	customers	
would	like	to	buy
• Fraud	detection:	identify	credit	card	transactions	which	
may	be	fraudulent	in	nature
• Weather	forecast:	predict	whether	or	not	it	will	rain	
tomorrow;	estimate	daily	max/min
29
Machine	Learning	Customer	Success
Network	Incident	Detection
Service	Degradation	Detection Security	/	Fraud	Prevention
Prioritize	Website	Issues	
and	Predict	Root	Cause
Predict	Gaming	Outages
Fraud	Prevention
Machine	Learning	Consulting	Services Analytics	App	built	on	ML	Toolkit
Optimizing	operations	and	business	results
Cell	Tower	Incident	Detection
Optimize	Repair	Operations
Entertainment
Company
1
30
ML	Toolkit	Customer	Use	Cases
30
Speeding	website	problem	resolution	by	automatically	ranking	actions	for	support	engineers
Reducing	customer	service	disruption	with	early	identification	of	difficult-to-detect	network	incidents
Minimizing	cell	tower	degradation	and	downtime	with	improved	issue	detection	sensitivity
Improving	cell	tower	uptime	and	reducing	repair	truck	roles	with	anomaly	detection	
and	root	cause	analysis
Predicting	and	averting	potential	gaming	outage	conditions	with	finer-grained	detection
Ensuring	mobile	device	security	by	detecting	anomalies	in	ID	authentication
Preventing	fraud	by	Identifying	malicious	accounts	and	suspicious	activities
Entertainment
Company
31
Detect	Network	Outliers
Reduced	downtime	+	increased	service	availability	=	better	customer	satisfaction
3
ML	Use	Case
Monitor	noise	rise	for	20,000+	cell	towers	to	increase	service	and	device	
availability,	reduce	MTTR
Technical	overview
• A	customized	solution	deployed	in	production	based	on	outlier	detection.	
• Leverage	previous	month	data	and	voting	algorithms
“The	ability	to	model	complex	systems	and	alert	on	deviations	is	where	IT	and	security	
operations	are	headed	…	Splunk	Machine	Learning	has	given	us	a	head	start...”
32
Reliable	website	updates
Proactive	website	monitoring	leads	to	reduced	downtime				
3
“Splunk	ML	helps	us	rapidly	improve	end-user	experience	by	ranking	issue severity	
which	helps	us	determine	root	causes	faster	thus	reducing	MTTR	and	improving	SLA”
• Very	frequent	code	and	config updates	(1000+	daily)	can	cause	site	issues
• Find	errors	in	server	pools,		then	prioritize	actions	and	predict	root	cause
• Custom	outlier	detection	built	using	ML	Toolkit	Outlier	assistant
• Built	by	Splunk	Architect	with	no	Data	Science	background
ML	Use	Case
Technical	overview
Copyright	©	2015	Splunk	Inc.
Show	me	the	ML!
34
Next	Steps	with	Splunk	ML
• Reach	out	to	your	Tech	Team!	We	can	help	architect	ML	workflows.
• Lots	of	ML	commands	in	Core	Splunk	(predict,	anomalydetection,	stats)
• ML	Toolkit	&	Showcase	– available	and	free,	ready	to	use
• Splunk	ITSI:	Applied	ML	for	ITOA	use	cases
– Manage	1000s	of	KPIs	&	alerts
– Adaptive	Thresholding	&	Anomaly	Detection
• Splunk	UBA:	Applied	ML	for	Security
– Unsupervised	learning	of	Users	&	Entities
– Surfaces	Anomalies	&	Threats
• ML	Customer	Advisory	Program:	
– Connect	with	Product	&	Engineering	teams	- mlprogram@splunk.com
35
What	Else?
• Get	the	Machine	Learning	Toolkit	from	Splunkbase
• Go	watch	Machine	Learning	Videos	on	Splunk	Youtube Channel	
http://tiny.cc/splunkmlvideos
• Go	 watch	the	Machine	Learnings	talks	from	Conf 2016:
– Advanced	Machine	Learning	in	SPL	with	the	Machine	Learning	Toolkit	by	Jacob	
Leverich
– Extending	SPL	with	Custom	Search	Commands	and	the	Splunk	SDK	for	Python	by	
Jacob	Leverich
• Early	Adopter	And	Customer	Advisory	Program	:	mlprogram@splunk.com
• Field	ML	Architects	:	Andrew	Stein	(astein@),	Brian	Nash	(bnash@)
36
Mark	Your	Calendars!
• .conf2017	is	going	to	DC!
• Sept	26-28,	2017
• Walter	E	Washington	Convention	Center
Copyright	©	2015	Splunk	Inc.
Thank	you!

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