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Teaching Norman
- 1. Why Designer’s Go Astray Carol Bennett ~ Explaining Norman
- 2. Why Designer’s go ASTRAY ? Several reasons: 1. The reward structure of the design community tends to put aesthetics first. 2. Designers are not the typical users, be aware of “Folk Psychology” 3. Designers must please their client, yet client may not be the end user. (The Design of Everyday Things, P. 151)
- 3. Designer’s Success Tunnel Vision traps, Consider Stay Focused your client, Study how and end user the object is to be used (The Design of Everyday Things, P. 155)
- 4. Why Designer’s Go Astray? Developing the Design Language “The appearance of any product or environment will always say something to the people who look at it; a designer’s job is to ensure that it says what it should by establishing an appropriate design language”. “Developing a design language process is often a mysterious process… and difficult to explain…is largely a matter of experience and skill in manipulating visual (and sometimes physical) properties”. (Designing for the Digital Age, P. 497)
- 5. Designer’s ability to Communicate
Editor's Notes
- Donald Norman’s
- Donald Norman: When designer’s run into problems. His book explains how designers try to please so many people in the process of designing. 1. Rewards: 1st Prize for your design…As a Society, thus followed by designers who aim to please, have placed Aesthetics high in our evaluation criteria… thereby neglecting other affordances, such as usability!2. Designer's become too accustomed to the product that they are creating to be able to see it with fresh eyes, like a first time user. They have become too knowledgeable about the product, that seeing it anew is unlikely. As the terminology “Folk Psychology” predicts that we (the designer) would project their thoughts, beliefs, and rationalizations onto others! Even thought these actions would be subconscious, designer’s views have become too knowledgeable to be accepted as a typical user.3. While your client (gov’t, industry,contractor’s, manufacturers) are the ones who hire you, they are more likely to consider factors such as economics, aesthetics, and manufacturability in the design process. However, it is the end user who lives with your final product, and whose main concern rests with the products durability and usability.
- DonaldNorman: tells us that success is achievableMajor part of the design process ought to be ----the study of how the object is going to be used. Instead, many times a designer’s focus is only on what the project requirements are, detailed by the client who hired them.Design with both client, and end user in mind. When you understand the parameters of your clients requirements, and also assess the needs of the product user, then they will both be singing your praises!Don’t fall into the trap of tunnel vision, whereby various factors of the project overtake, or detract from the whole,because your overall design will suffer.
- Goodwin elaborates on Norman’s topic of why designer’s go astray. She details how:Goodwin does bring up a good point about the design language, where the communication that designers use to present this mysterious process to their clients is difficult to explain, and mysterious, yet they still want to be understood.
- A good example of where the design language looses theability of being accessible to the average person is my illustration today.Scenario: Let us all pretend: Jessi is our professional designer, who has become entrenched and knowledgeable in designing a product. She has not yet been made aware of Alanna, Norman, or Goodwin to learn the appropriate skills from.You are the clients waiting for a demonstration regarding the product.I am her secretary, who has kept you informed of some detailsThrough Auditory demonstration> using TEMPO and a VOICE OVER application> JESSI assistanceAuthor’s Norman and Goodwin have shown us how designer's can go astray.But they have also taught us that if the designer stays focused on the client’s requirements, the end user, and good communication skills then success is achievable.