This is an initial business plan of our venture.

1. Zimplement
Business Plan
Basic Description:
Description:Zimplement is an online automated logo design, business
stationery and social media cover photo maker.
City : Bangalore
Stage: Concept
Contact Person: Rachit Malik
Email id: rachitmalil14@yahoo.co.in
Mobile: +91-7895064885
Business Overview:
Concept: Zimplement plans to take the company name and values as an
input from the customers and then through an algorithm present the
customer with a high resolution custom logo , business stationery
such as custom letterhead design and business card design and
custom social media cover photos.We also aim to provide a search tool
for founders to see if their proposed corporate identity is taken , gauge
the presence of business with a similar logo , brand name .

2. Customers: Our customers will consist of startups, small businesses ,
existing companies , freelance designers and graphic design firms.
Business Model: The customer will be shown a number of low
resolution designs based on his/her input , after selecting the design
the customer will pay for the package selected.Immediately after the
payment the high resolution images will be available for download.
Need/Value proposition: A lot of small businesses and startups
stumble upon the roadblock of designing a logo for their business.It
consumes a lot of time , it costs a lot of money to get it designed by a
professional
Team:
Our current team consists of 3 people.
1. Karishma Rathaur
 Freelance Graphic designer with over 2 years of work
experience.Also worked in advertising and marketting.
 Karishma will be heading the graphic design , advertising.
2. Akshat Kumar
 Freelance graphic designer , budding web developer.
3. Rachit Malik
 Will be the Ceo of Zimplement.
 Worked in the family business and knows how to manage
people and get work done efficiently.

3. Service Differentiator:
 We aim to provide fully automated logo designs , business
cards , letterheads , social media cover photos and one page
responsive websites all through artificial intelligence using
advance algorithms.
 Our customers have the option of selecting business cards
with or without QR codes linked to their website or social
media pages.
 Our designs can be easily submitted to online printing
businesses to get all your stationery printed.
 We want to develop a tool which would be used to see if a
corporate identity has already been taken , and would show
businesses with similar corporate identities which would
offer our customers an insight for improving their corporate
identity and not get mixed up with som other business.
 Our packages have been smartly conceived to give flexibilty
to our customers to pay for what they want.We offer a wide
variety of packages to choose from.
 We aim to use the psychology of colours in logo designs and
branding.

4. Opportunity Size:
Potential: The global graphic design market is valued at more than $40
billion.The growth rate of the logo design industry is estimated at 14%
per annum.
Market : We are targetting the global market.Anyone from any part of
the world can get a logo in just a few minutes .

5. Business Model (Detail)
Our business model is to charge our customers for the package they
select.The customer will be shown low resolution images of the results
based on their input .The customer can either purchase or customise
further and then purchase.The payment is then collcted after which
high resolution images are available to the customer for download and
use.
Pricing:
Single Plans Usd Inr
Logo design 15 900
Businesscard+ Letterhead 10 600
Social Mediacovers(Facebook+ Twitter+ Pinterest) 10 600
One page (Landingpage) website 70 4200
Custom(anything )
ConsolidatedPlans Usd Inr
Logo design+ businesscard+ letterheaddesign 20 1200
Logo design+ business card+ letterheaddesign+social mediacovers 25 1500
Logo design+ businesscard+ letterheaddesign+social mediacovers+one page website 85 5100
Logo design+ Social Mediacovers 20 1200
Logo design + one page website 75 4500
Businesscard+ letterheads +social mediacovers 15 900
Businesscard+ letterheads +one page website 65 3900
Businesscard+ letterheads +social mediacovers+ one page website 70 4200
social mediacovers+ one page website 65 3900

6. ImplementationPlan:
Operations:
We will have to start with getting graphic designers on board to design
logos and the website workflow and IT professionals to create an online
platform.
Marketting:
We want to start by educating emerging startups and then move onto
freelance graphic designers and pre-existing businesses.
Your Goals:
Next 3-6 months: Incorporate our company and get together a team to
kickstart our service.We plan to start operations in about 4 months.
Next 6-12 months Grow customer base and make people aware of the
existance of our service.
Next 5 years:Furteher add value added services such as Brand Name
Analyzer , Brand Strength.
When do you become profitable:
Current Status:
Currently we are looking for talented individuals to work with us, we
are moving towards setting up our company.

7. Competitive Landscape:
Key Competitors: Tailorbrands
Why Customers will choose us
Key Points & Why we can dominate the market,
 We plan to implement the psychology of colours for our logos.
 All business cards to have a custom QR code linked to the
businesses website.
 Better pricing and varied package options to help fullfill each and
every requirement.
 Not only will we design logos business cards etc , we also want to
give the option to our customers to upload their logo design and
we will enhance it for them , furthermore design business cards
etc based on their designs.

8. Funding Objectives
Amount in USD : $300000
Amount in INR:18000000
Cost % amount
Product/Tech 25 4500000
Marketting 5 900000
Sales 5 900000
Foundersalaries 10 1800000
People 30 5400000
Operational 20 3600000
Other 5 900000
Total 100 18000000
These funds would help us get started and establish an online presence
while attaracting initial customers.
Assistance needed in :
We require assistance in the following areas:
 Setting up our business.
 Obtaining funds for our business.
 Developing an internet presence.