SAP Hybris - increasing pace of change and driving more revenue though the e commerce platform v0b

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presentation to SAP community on how the 8+ year history of ghd on the SAP Hybris ecommerce platform has enabled us to increase both the pace of change and drive more revenue. You may be surprised to learn some of the key factors.

Technology

EXECUTING OUR AMBITION
GLOBALLY IN A MULTI-CHANNEL
ENVIRONMENT
All © are respected and acknowledged where possible

INCREASING PACE OF CHANGE
• ghd est. 2001
• purchase for £450m 2016
• Part of Coty inc £9bn 20k people
• ghd, a leader in premium
hair styling appliances
• x1 ecommerce site ghdhair.com
• x13 domestic stores
• digital is core
https://www.coty.com/brands

INCREASING PACE OF CHANGE
• Growth exponential
Vs.
• Expansion slow to execute
• Opensource platform
• Extensive customisation
• Painful development
• Plugins double edges sword
© Amblin Entertainment 1986

INCREASING PACE OF CHANGE
• Many projects
• Mixed objectives
• Adhoc teams
• Company changes
Structure & Process

INCREASING PACE OF CHANGE
• Opensource platform
• Years of development
• Extensive customisation
• Expansion slow to execute
• Development now painful
• Plugins double edges sword
© chibird.com

• Out-of-the-Box (OOTB)
• Clean uncluttered
• Simple / MVP
• Repeatable
• Scalable
• Easily customisable – without
core/code changes
• Agile
http://visitmetrix.com/2016/09/duplicate-content/
INCREASING PACE OF CHANGE

INCREASING PACE OF CHANGE
© marketoonist.com

Commerce Platform
Cloud Platform Hosting
Enterprise IT Systems
Customers
PIM
Responsive UI
Search Merch
Built & supported
24x7 by
Mobile Desktop In-store
Payments
Performance
Monitoring
ERP WMS CRM BI
SAPHybrisImplementation
apis
CMS
Partners

THRIVING WITH DIGITAL
Look @ the differential
https://www.linkedin.com/pulse/engaged-vs-disengaged-employees-anil-ramnani

"Imagination is more important
than knowledge. For knowledge is
limited, whereas imagination
encircles the world"
Albert Einstein
From Reddit
TRushmoore
https://en.wikiversity.org/wiki/Talk:Albert_Einstein_quote

INCREASING PACE OF CHANGE
• CX
• Process
• simple, simple, simple
• OOTB
• self contained/documenting processes
• by delivering small we deliver big
• marginal gains & customer focus
https://www.ghdhair.com

EXECUTING OUR AMBITION
GLOBALLY IN A MULTI-CHANNEL
ENVIRONMENT

THRIVING WITH DIGITAL
• Self disruption
• Don’t wait for an invitation to this party … YOLO
• Create psychological safe environments
• When was the last time you did something truly new?
(exercise: do something new)
assumptions
are questions
fail fast &
try harder
experience
something new

THRIVING WITH DIGITAL
Ideas need time to cycle but be quick … automotive, building, computing, software, …
https://en.wikipedia.org/wiki/The_Martian_(film)

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SAP Hybris - increasing pace of change and driving more revenue though the e commerce platform v0b

2. INCREASING PACE OF CHANGE • ghd est. 2001 • purchase for £450m 2016 • Part of Coty inc £9bn 20k people • ghd, a leader in premium hair styling appliances • x1 ecommerce site ghdhair.com • x13 domestic stores • digital is core https://www.coty.com/brands

3. INCREASING PACE OF CHANGE • Growth exponential Vs. • Expansion slow to execute • Opensource platform • Extensive customisation • Painful development • Plugins double edges sword © Amblin Entertainment 1986

4. INCREASING PACE OF CHANGE • Many projects • Mixed objectives • Adhoc teams • Company changes Structure & Process

5. INCREASING PACE OF CHANGE • Opensource platform • Years of development • Extensive customisation • Expansion slow to execute • Development now painful • Plugins double edges sword © chibird.com

6. • Out-of-the-Box (OOTB) • Clean uncluttered • Simple / MVP • Repeatable • Scalable • Easily customisable – without core/code changes • Agile http://visitmetrix.com/2016/09/duplicate-content/ INCREASING PACE OF CHANGE

8. Commerce Platform Cloud Platform Hosting Enterprise IT Systems Customers PIM Responsive UI Search Merch Built & supported 24x7 by Mobile Desktop In-store Payments Performance Monitoring ERP WMS CRM BI SAPHybrisImplementation apis CMS Partners

10. THRIVING WITH DIGITAL Look @ the differential https://www.linkedin.com/pulse/engaged-vs-disengaged-employees-anil-ramnani

11. "Imagination is more important than knowledge. For knowledge is limited, whereas imagination encircles the world" Albert Einstein From Reddit TRushmoore https://en.wikiversity.org/wiki/Talk:Albert_Einstein_quote

12. INCREASING PACE OF CHANGE • CX • Process • simple, simple, simple • OOTB • self contained/documenting processes • by delivering small we deliver big • marginal gains & customer focus https://www.ghdhair.com

13. EXECUTING OUR AMBITION GLOBALLY IN A MULTI-CHANNEL ENVIRONMENT

14. THRIVING WITH DIGITAL • Self disruption • Don’t wait for an invitation to this party … YOLO • Create psychological safe environments • When was the last time you did something truly new? (exercise: do something new) assumptions are questions fail fast & try harder experience something new

15. THRIVING WITH DIGITAL Ideas need time to cycle but be quick … automotive, building, computing, software, … https://en.wikipedia.org/wiki/The_Martian_(film)

Editor's Notes

The destination changes to be sure to invest in the journey not just the destination

SAP Hybris - increasing pace of change and driving more revenue though the e commerce platform v0b

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