Mobile web apps provide platform independence, universal accessibility, and faster deployment times than native mobile apps. They allow developers to use common web technologies like HTML, CSS, and JavaScript to build apps that can run across iOS, Android, and other devices without fees or rejections from app stores. Mobile web apps also benefit from more development tools, languages, and frameworks for building apps compared to native mobile development.

1. Mobile Web Apps The Other Mobile Development BRANDON LOVESTED SPARQ SparqOnline.com

2. Why Mobile Web Apps? Platform independence no fees or rejections Universal accessibility the killer app for mobile devices is the web More development tools, languages & frameworks Faster deployment turnaround is immediate and no external approval process

3. Why Mobile Web Apps? Part 2 Many native functions available You control the user-derived data subscriptions, payments, advertising, affiliates, etc. Easier to find developers with web skills

5. PHP

6. Java

7. .NET

9. Frameworks PhoneGap iOS, Android, Blackberry, Symbian and webOS Sencha Touch iOS and Android jQueryMobile iOs, Android, Windows Phone, BlackBerry, Symbian, webOSand other devices Sproutcore iOS (soon Android and webOS) Rhodes iOS, Windows Mobile, Symbian and Android

10. Summary Independence Accessibility Flexibility Speed Cost