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Welcome to


                 Startup Weekend
                  COLUMBUS

Friday, February 17, 12
startupWhat?!

                  “the best experiential

                  education for entrepreneurs”
          ✓ 210+ events
          ✓ 27,700+ attendees to date
          ✓ 35 countries
          ✓ 145+ local organizers
          ✓ 850+ startup ventures
Friday, February 17, 12
housekeeping!
               ✓          Thank-you’s / recognition

               ✓ Twitter Hashtag = SWcbus

               ✓ Where/how to upload/view event media

               ✓Facilities - Restrooms
               ✓ Wifi Code:

               ✓ Introduce mentors/speakers




Friday, February 17, 12
S  ta rt
          Friday               the Schedule
                      5:30 - Networking and pizza
                      7:00 - Intro, Speakers, Pitchfire!
                      9:30 - Vote on top ideas, form teams!
                      10:00 - Start working!
                                        Breakfast and work! - 9:00




                                                                        Saturday
                                             Mentors arrive - 10:00
                                       Lunch and Speakers - 12:00
                      9:00 - Breakfast and work          Dinner - 5:30
          Sunday




                      10:00 - Mentors arrive         Sleep(?) - 12:59
                      12:00 - Lunch
                      5:30 - Dinner                                Fin
                      6:00 - Presentations (5 min each!)               ish
                      8:00 - Voting and awards
Friday, February 17, 12
ourSponsors
WiFi
                            PLATINUM
                                       Twitter
TechColumbus Guest                     @SWColumbus
PW: Helpmeconnect                      #SWcbus

                             GOLD


                             SILVER



Friday, February 17, 12
SWGlobalSponsors




Friday, February 17, 12
old the
                          friday   Voting                      sc
                                                           me ho
                                                              tho ol
                                                                  d
                                   1    page with each idea &
                                           founders name



                          3   post-it notes per person -
                                these are your votes!



                                  30       minutes to place your
                                                  votes


Friday, February 17, 12
how    to

                                 rock
                            a   startup
                            in   54 hours
                                   and
                            beyond.


 the     CURRICULUM
                          (listen at your own risk)




Friday, February 17, 12
fridayPitchfire
                                          60s.. so don’t try to.
                          You can’t say much in
                           Make people want to know more

                                 5-10s         Who are you?
                                 10-20s What’s the problem?
                                 10-20s What’s your solution?
                                 5-10s   Who do you need?

                      the take n
                   nd ..
               ra ept               otes
              B c           e!
                c on
                     pa
                        n am
                               enthu     siasm
                k eu                      gious!
             Ma                 i s conta

Friday, February 17, 12
buildingaTeam

                          W h at rs   ✓ Complimentary skills
                                tte   ✓ Clear and aligned interests
                            Ma ST
                               MO     ✓ Energy and Enthusiasm

             Be open to co-ownership and be prepared to pivot
                         The team is EVERYTHING




Friday, February 17, 12
weekendRoadmap
  NOW                      map MVP       identify customer W/E de
                                                                  liverables      ?     FRID
                                                                                             A
                                                                                        NIG Y
                                                                                           HT


                          refine MVP      market research             start BUILDING
       SAT
           H
      LUNC
                                customer val
                                              idation
                                                                keep BUILDING             SAT
                                                                                        DINN
                                                                                             ER
                                                                    trategy?
       DAY
    SUN FAST               VALIDATE! got fans/cus tomers? rollout s
        K
   BREA
                               begin pitch
                                             prep       biz model?
                                                                              SUN
                                                                              LUN DAY
                                                                                 CH

           H                PRACTICE YOUR PITCH         finish building
     CRUNC
      TIME!

                                                                       PITCH
Friday, February 17, 12
projectManagament


          Braindump
                          1            2
                                   Prioritize
                                                         3
                                                       Allocate
             Ideas                and Refine            and Set
          Throw everything on
          the table as early as
                                   Choose only core
                                     features and
                                                      Deadlines
                possible          determine MVP for    Ownership =
                                        Sunday        Empowerment!




            Limit         scope and simplify early!

Friday, February 17, 12
startupTools
                          Set timers for               Use Roman
                          each decision                  Voting
                                 IN QUEUE   DOING    DONE

                 SCRUM             Task 3   Task 2   Task 1   BOARD

       Reconvene regularly (every 2 hrs) for status updates


      Urgent and                                          Business
      Important                                            Model
        Matrix                                            Canvas

Friday, February 17, 12
ideaValidation

 The INTERWEB                                             why validation
                                                            matters:
     A/B                     Twitter&
     Tests                   F-book                            You
                             polls
                                         Ask
                                         your
                                                              can’t
 Other TEAMS                             target                think
                                         market
                     Paper               .net
                                                                    of
                     polls
                                 Use
                                 your
                                                wufoo     EVERYTHING
                                                survey
                                 feet!
 your TEAM
                                                                    3s
                    z Brain-                                     s < on!
                      storming                    poll        ge ti
                                                  daddy    jud lida
                                                             va
                                     feedback
MVP
Friday, February 17, 12
sundayPresentations
             Focus on MVP - what you’ve accomplished
                                             (leave the frills for Q&A)
                           No numbers without justification
                                     (i.e. hockey stick growth curve)
                   Save demos locally - wireless WILL crash
                               (or preload all pages in different tabs)

             TECH CHECK & DRY RUN WITH TIMER!
                                            (set cues to stay on track)

                        ntly                  Only 1-2 speakers
                    orta !!!!!
                imp !!!!!!!!!                             (saves time)
            ost
          m
              VE  FUN
           HA



Friday, February 17, 12
judgingCriteria

       have                                        customer validation
                                            Interviewed potential/target customers?
                                       Integrated that feedback into your product?
                                                                                       ✓
       you...
                                      Built a base of fans and would-be customers?


                                                          business model
                                           Differentiated yourself from competitors?
                                Defined your customer acquisition/rollout strategy?
                                                                                       ✓
                          Clearly and realistically articulated your revenue model?


                                                                   execution
                                               Developed a a functional prototype?
                                                        Executed well as a team?
                                                                                       ✓
Friday, February 17, 12
ourSponsors
                            PLATINUM


                             GOLD


                             SILVER



Friday, February 17, 12

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Startup Weekend Columbus Feb. 2012 - Intro Deck

  • 1. Welcome to Startup Weekend COLUMBUS Friday, February 17, 12
  • 2. startupWhat?! “the best experiential education for entrepreneurs” ✓ 210+ events ✓ 27,700+ attendees to date ✓ 35 countries ✓ 145+ local organizers ✓ 850+ startup ventures Friday, February 17, 12
  • 3. housekeeping! ✓ Thank-you’s / recognition ✓ Twitter Hashtag = SWcbus ✓ Where/how to upload/view event media ✓Facilities - Restrooms ✓ Wifi Code: ✓ Introduce mentors/speakers Friday, February 17, 12
  • 4. S ta rt Friday the Schedule 5:30 - Networking and pizza 7:00 - Intro, Speakers, Pitchfire! 9:30 - Vote on top ideas, form teams! 10:00 - Start working! Breakfast and work! - 9:00 Saturday Mentors arrive - 10:00 Lunch and Speakers - 12:00 9:00 - Breakfast and work Dinner - 5:30 Sunday 10:00 - Mentors arrive Sleep(?) - 12:59 12:00 - Lunch 5:30 - Dinner Fin 6:00 - Presentations (5 min each!) ish 8:00 - Voting and awards Friday, February 17, 12
  • 5. ourSponsors WiFi PLATINUM Twitter TechColumbus Guest @SWColumbus PW: Helpmeconnect #SWcbus GOLD SILVER Friday, February 17, 12
  • 7. old the friday Voting sc me ho tho ol d 1 page with each idea & founders name 3 post-it notes per person - these are your votes! 30 minutes to place your votes Friday, February 17, 12
  • 8. how to rock a startup in 54 hours and beyond. the CURRICULUM (listen at your own risk) Friday, February 17, 12
  • 9. fridayPitchfire 60s.. so don’t try to. You can’t say much in Make people want to know more 5-10s Who are you? 10-20s What’s the problem? 10-20s What’s your solution? 5-10s Who do you need? the take n nd .. ra ept otes B c e! c on pa n am enthu siasm k eu gious! Ma i s conta Friday, February 17, 12
  • 10. buildingaTeam W h at rs ✓ Complimentary skills tte ✓ Clear and aligned interests Ma ST MO ✓ Energy and Enthusiasm Be open to co-ownership and be prepared to pivot The team is EVERYTHING Friday, February 17, 12
  • 11. weekendRoadmap NOW map MVP identify customer W/E de liverables ? FRID A NIG Y HT refine MVP market research start BUILDING SAT H LUNC customer val idation keep BUILDING SAT DINN ER trategy? DAY SUN FAST VALIDATE! got fans/cus tomers? rollout s K BREA begin pitch prep biz model? SUN LUN DAY CH H PRACTICE YOUR PITCH finish building CRUNC TIME! PITCH Friday, February 17, 12
  • 12. projectManagament Braindump 1 2 Prioritize 3 Allocate Ideas and Refine and Set Throw everything on the table as early as Choose only core features and Deadlines possible determine MVP for Ownership = Sunday Empowerment! Limit scope and simplify early! Friday, February 17, 12
  • 13. startupTools Set timers for Use Roman each decision Voting IN QUEUE DOING DONE SCRUM Task 3 Task 2 Task 1 BOARD Reconvene regularly (every 2 hrs) for status updates Urgent and Business Important Model Matrix Canvas Friday, February 17, 12
  • 14. ideaValidation The INTERWEB why validation matters: A/B Twitter& Tests F-book You polls Ask your can’t Other TEAMS target think market Paper .net of polls Use your wufoo EVERYTHING survey feet! your TEAM 3s z Brain- s < on! storming poll ge ti daddy jud lida va feedback MVP Friday, February 17, 12
  • 15. sundayPresentations Focus on MVP - what you’ve accomplished (leave the frills for Q&A) No numbers without justification (i.e. hockey stick growth curve) Save demos locally - wireless WILL crash (or preload all pages in different tabs) TECH CHECK & DRY RUN WITH TIMER! (set cues to stay on track) ntly Only 1-2 speakers orta !!!!! imp !!!!!!!!! (saves time) ost m VE FUN HA Friday, February 17, 12
  • 16. judgingCriteria have customer validation Interviewed potential/target customers? Integrated that feedback into your product? ✓ you... Built a base of fans and would-be customers? business model Differentiated yourself from competitors? Defined your customer acquisition/rollout strategy? ✓ Clearly and realistically articulated your revenue model? execution Developed a a functional prototype? Executed well as a team? ✓ Friday, February 17, 12
  • 17. ourSponsors PLATINUM GOLD SILVER Friday, February 17, 12