1.
Welcome to
Startup Weekend
Singapore

2.
startupWhat?!
“the best experiential
educ ation for entrepreneurs”
✓ 300 events
✓ 35,000+ attendees to date
✓ 91 countries
✓ 200+ local organizers
✓ 1,700+ startup ventures

3.
housekeeping!
✓Thank-you’s / recognition
✓Twitter Hashtag = #swsg2012
✓Upload pictures movies, etc. using
#swsg2012 and “Startup Weekend”
✓Facilities - Restrooms
✓Please wear your lanyards at all times while
at #swsg2012

4.
Wifi
✓NUS students use your accounts.
✓NUSV17313
#swsg01
✓NUSV17314
#swsg02
✓NUSV17315
#swsg03
✓NUSV17316
#swsg04
✓NUSV17317
#swsg05
✓Permanent access info for each team will be on your
table

5.
Sta rt
the Schedule
18:00 - Registration, networking & dinner
Friday
19:00 - Ice breaker, final opp. for Pigeon
Hole ideas and voting
19:30 - Close of online pitching & voting, this deck!
19:45 - API Tech Talks by Partners (1-2 min each)
20:00 - Break;Tallying up of top 40 Pigeon Hole ideas; Move to Atrium
20:30 - 60 Second elevator pitches
21:30 - 20 ideas selected by mentors
22:00 - Top 20 ideas announced
10:30 - Begin forming teams
23:00 - Start Working!
Fin
ish

6.
Sta rt
the Schedule
Breakfast and work! - 9:00
Talk by Andy Croll - 9:30
Mentors arrive; Set tasks- 10:00
Saturday
Start Coding!! - 11:00
Lunch- 12:00
Dinner and Talks - 18:00
Sleep(?) - 23:59
Fin
ish

7.
Sta rt
the Schedule
9:00 - Breakfast and work
Sunday
10:00 - Mentors arrive
12:00 - Lunch
13:00 - Start demo/pres rehearsals
17:00 - Dinner
18:00 - Presentations (5 min each!)
20:30 - Voting and awards
Fin
ish

8.
SWGlobalSponsors

9.
ourSponsors
PREMIER
PLATINUM
GOLD

10.
ourSponsors
SILVER
CONTRIBUTING

11.
friday Voting
1
Stage I
★ Online pitching starts before event where participants post their ideas on
Pigeonhole
★ Voting starts before event with each participant getting 5 votes
★ Voting and entry of ideas closed at 7:30pm
★ Top 40 ideas are chosen for the next stage

12.
friday Voting
2 Stage II
★ Top 40 ideas get a chance to pitch in front of the entire group for 1 minute
★ Panel of mentors vote for the top 20 ideas
★ Top 20 ideas get selected to be worked upon through the weekend

13.
how to
rock
a startup in
54 hours and
beyond.
the CURRICULUM (listen at your own risk)

14.
fridayPitchfire
60s.. so don’t try to.
You can’t say much in
Make people want to know more
5-10s Who are you?
10-20s What’s the problem?
10-20s What’s your solution?
5-10s Who do you need?
ep t.. take
co nc note
s
the
am e!
a d
n up a n m is
Br ke e nthu sias
M a ious!
co ntag

15.
buildingaTeam
✓ Complimentary skills
hat rs ✓ Clear and aligned interests
W tte
a
M
O ST ✓ Energy and Enthusiasm
M
Be open to co-ownership and be prepared to pivot
The team is EVERYTHING

16.
teamFormation
✓1) Owners of Top 20 ideas (‘CEO’) are assigned a table in
the hall
✓2) Participants are free to go around and choose which
team they would like to join
✓3) ‘CEO’s will update the main spreadsheet with the
current state of their team during the process
✓4) ‘CEO’s will have full control of who gets to join their
team and ensure the team has good ratio of tech to non-
tech members
✓5) Once team has been formed, ‘CEO’s are to update team
survey form with details of their members

17.
weekendRoadmap
NOW map MVP identify customer W/E deliverabl
es? FR ID
AY
NIGH
T
refine MVP market research star t BUILDING
SAT
L UNCH
customer vali
dation
keep BUILDING SAT
DINNE
R
llout st rategy?
Y
NDA ST
SU FA VALIDATE! got fans/customers? ro
K
B REA
begin pitch
p r ep biz model? SUN
LUN DAY
CH
PRACTICE YOUR PITCH finish building
CRUNCH
TIME!
PITCH

18.
projectManagament
1
Braindump
2
Prioritize
3
Allocate and
Ideas and Refine Set Deadlines
Throw everything on the Choose only core features Ownership = Empowerment!
table as early as possible and determine MVP for
Sunday
Limit scope and simplify early!

19.
startupTools
Set timers for Use Roman
each decision Voting
IN QUEUE DOING DONE
SCRUM Task 3 Task 2 Task 1 BOARD
Reconvene regularly (every 2 hrs) for status updates
Urgent and Business
Important Model
Matrix Canvas

20.
ideaValidation
The INTERWEB why validation
A/B
matters:
Twitter&
Tests F-book You
polls
Ask
your
can’t
Other TEAMS target
market think
.net
Paper of
polls
Use
your
wufoo EVERYTHING
survey
feet!
your TEAM
3s
z Brain-
storming poll < !
e s io n
daddy dg d at
j u li
feedback va
MVP

21.
sundayPresentations
Focus on MVP - what you’ve accomplished
(leave the frills for Q&A)
No numbers without justification
(i.e. hockey stick growth curve)
Save demos locally - wireless WILL crash
(or preload all pages in different tabs)
TECH CHECK & DRY RUN WITH TIMER!
(set cues to stay on track)
tl y Only 1-2 speakers
or tan !! (saves time)
i mp !!!!!!!!
m ost !!!!
F UN
HAVE

22.
judgingCriteria
have
customer validation
Interviewed potential/target customers?
Integrated that feedback into your product?
✓
you...
Built a base of fans and would-be customers?
business model
Differentiated yourself from competitors?
Defined your customer acquisition/rollout strategy?
✓
Clearly and realistically articulated your revenue model?
execution
Developed a a functional prototype?
Executed well as a team?
✓

23.
ourSponsors
PREMIER
PLATINUM
GOLD

24.
ourSponsors
SILVER
CONTRIBUTING

25.
SWGlobalSponsors