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“This is some weird haphazard branding. I think they want to
appeal to women, but are probably just appealing to dudes.
Perhaps that’s the intention all along. But I’m curious people with
brains find this quote remotely plausible and if women in
particular buy this image of what a female software engineer
looks like. Idk. Weird.
#ILookLikeAnEngineer
Girls represent a valuable, mostly untapped talent pool.
1. Diverse groups perform better. Companies in the top quartile for gender or racial and ethnic
diversity are more likely to have financial returns above their national industry medians.
2. By 2020 there will be 1.4 million computing related jobs filled by only 30% of grads
3. Forbes study has identified workforce diversity and inclusion as a key driver of internal
innovation and business growth.
4. Lu Hong and Scott Page showed that groups of diverse problem solvers can outperform
groups of high-ability problem solvers.
5. According to McKinsey, companies with diverse executive boards enjoy significantly higher
earnings and returns on equity.
6. According to Harvard Business School, multicultural networks promote creativity.
DIVERSITY MATTERS!“Diversity and independence are important because the best collective decisions are the product of disagreement and
contest, not consensus or compromise.”
REFERENCES
http://www.citywomen.co.uk/wp-content/uploads/2015/01/Diversity_matters_2014_McKinsey.pdf
http://www.mckinsey.com/insights/organization/why_diversity_matters
http://www.forbes.com/sites/bonniemarcus/2015/08/12/the-lack-of-diversity-in-tech-is-a-cultural-issue/
http://time.com/48578/study-women-do-not-apply-to-male-sounding-jobs/
http://fortune.com/2015/03/26/the-resume-gap-women-tell-stories-men-stick-to-facts-and-get-the-
advantage/
http://www.wired.com/2015/10/tech-silicon-valley-nfl-rooney-rule-diversity/
https://www.glassdoor.com/Interview/Apple-Software-Engineer-Interview-Questions-
EI_IE1138.0,5_KO6,23.htm
http://techcrunch.com/2015/11/03/twitter-engineering-manager-leslie-miley-leaves-company-because-of-
diversity-issues/
http://blog.linkedin.com/2015/09/17/as-coding-bootcamps-grow-the-skills-gap-could-shrink/

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Case for Diversity In Tech