2. Case Facts
Kathleen Norton – CEO of Evergreen
Natural Markets
Headquartered in Boulder, Colorado
Successful food retailer located in the Rocky
Mountain region of the U.S
April 2012- Makes its 1st purchase outside its
home territory: a 7-store natural foods chain in
Las Vegas, Nevada
3. In 2011 – Achieved total annual revenues of $175
million and net income of $4.3 million
Improves the companies it purchases while
retaining previous management
This strategy has succeeded due to the Evergreen
formula :-
community knowledge
common core values
carefully developed control measures
consistent operating principles
4. Evergreen Natural Markets Success!
Company’s approach towards Growth and Expansion.
While most companies seek to
grow by re-investing their
profits back into their
businesses!
Evergreen acquired other
competing companies
that show potential of
growing rapidly.
By Capturing
CompetitionRival Companies
Resourcesand Financial base
Wider scope and reach.
5. 65% of Evergreen’s
Sales were from
Perishables!
In Traditional
Supermarkets,
Perishables accounted
for only 40% of Sales!
Differentiation
Through Quality and Service!
Personal Attention
paired with Superior
offer- the Freshest,
Best looking and best
Tasting Products!
Personal Shopper
Program!
pSp
6. Smaller Stores are benefitted
through this by-
Injected capital
Administrative support
The acquired stores are allowed to
maintain their functional systems
and procedures.
In this way, Evergreen
owns the stores but allows
them to continue operating
in the same way.
The slight modifications that are
made include- branding, change
in sales approach, and other
minor issues.
Evergreen offers increased investment
opportunities.
An advantage of working under a larger
company that allows one to work without much
competition from the outside.
Performance of Stores improves after being acquired by Evergreen!
Summing it up
7. This recent acquisition can allow the company to-
ArugulaGrocersAcquisitions and Modifications !
Engage in Aggressive
Marketing!
Modifications
Effective
Communications!
8. Modifications
Financial Status of
the Store!
Changes in the
Management Style
-Improving human
resources
-Maintaining the local
setting
-Caring about the welfare
of the employees and
customers
