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Bank of America : Mobile Banking

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This is the summary from the article title " Bank of America : Mobile Banking " By Sunil Kupta and Herman from Harvard Business School

Published in: Business
  • Sunil Gupta is the Edward W. Carter Professor of Business Administration and Chair of the General Management Program at Harvard Business School. He is also the co-chair of the executive program on Driving Digital and Social Strategy. In the recent past, he has taught an elective course on Digital Marketing Strategy to MBA students and Advanced Management Program to senior managers. From 2008-2013, he served as the Head of the Marketing Unit.
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  • http://www.hbs.edu/faculty/Pages/profile.aspx?facId=261323&facInfo=pub
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  • not Kupta
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  • is Sunil Gupta
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Bank of America : Mobile Banking

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