Full blog post: https://www.sotrender.com/blog/2017/12/esports-poland-streamers-gamers-and-sponsors/
This presentation covers the landscape of Polish eSports, starting from the most popular Streamers, moving into Gamers and a comprehensive look at their characteristics and what they're interested in based on data collected from Facebook.
Then we end with Sponsors: who the main players are, how well they are doing and who is performing the best in different categories.
For more esports analyses: https://www.sotrender.com/blog/2017/06/6-lessons-learned-from-esports-brands-on-social-media/
12. How to read the charts
Percentage of target group: % of target
audience interested in a specific category
Percentage of Facebook population:
% of the Polish Facebook population
interested in a specific category
Affinity Index: the % of the
target group with respect to the
whole Facebook population (the
higher this is, the more relative
interest for the target group)
20. Game Types & Titles
Games include: Dota2, League
of Legends, Call of Duty, PubG,
CS:GO, Hearthstone, Heroes of
the Storm, Rocket League and
Overwatch as some of the most
popular among Polish gamers
34. Promotion Effectiveness – Average # of
activities per post
Note: the top (lighter) bars are for organic posts while the bottom (darker) bars are for sponsored posts
35. Average # of new users reached per
promoted post
Note: the top (lighter) bars are for organic posts while the bottom (darker) bars are for sponsored posts
36. Takeaway Points
• Don’t assume anything regarding the gaming community
• The biggest influencers aren’t necessarily the best ones.
Finding the niche your audience is into is key.
• Make sure to do your research before taking on any paid
campaigns.
• Watch your competitors and learn from their successes and
failures.
37. More about our Audience Scan research
https://bit.ly/AudienceScan
10/17 are part of the fantasyexpo stars. Cross-promotion and contributions help as well as collaborations between the youtubers. In our database of initial analysis there were 15/17 Remigiusz ROCK Maciaszek
Pasha is just quite famous and has announcements about games etc. izak, MKRR3 and Leh have competitions and promo links with SteelSeries or other sponsors and nevarien has an announcement about a streaming event thing.
Gimper has some fan engagement and youtuber commentaries, izak has overwatch videos, games with other youtubers and a GTA in real life video while the others have reveals or VR videos (mostly with HTC Vive)
Guessing with the public for the alcoholic beverages
Add campaigns during esports events or game releases or E3 for example
Mention trends as well here
Biggest are the ones that have funny content/memes, etc. while if we look at the ones which are the ones closely affiliated to the target group this group of media is completely different
Guess the highest affinity index
Using the infographic from iab, 18% of all budgets spent on advertising was on retail (and spending on online ads grew by 7.7%) for H1 2017
There are over 100 charts available which can be good for different purposes and now we will look at some sponsors of whom we probably have some present
Telecom companies are the 2nd or 3rd level spenders online for ads, and they are the biggest spenders on facebook
Mention kinguin’s achievment
This could be typical for telecom. Testing groups and new audiences in various ways to optimize well
They’ll need to keep promoting to grow their audience better or they need to revise their organic content or look for more influencers!
They’ll need to keep promoting to grow their audience better or they need to revise their organic content or look for more influencers!
They’ll need to keep promoting to grow their audience better or they need to revise their organic content or look for more influencers!