See how Sonru Video Interviewing can guide you through the hectic Seasonal Hiring process, making room for more modern recruitment, enlisting stakeholder involvement, eliminating geographic barriers and allowing a convenient process for all.

1. Seasonal Hires: How Video Interviewing Can Help
See how Sonru Video Interviewing can guide you through the hectic Seasonal Hiring
process, making room for more modern recruitment, enlisting stakeholder involvement,
eliminating geographic barriers and allowing a convenient process for all.

2. © Sonru
A Modern Process
During the seasonal hiring period, it’s a busy time for all. Candidates are applying to multiple employers, while recruiters are dealing with high volumes of
applications. It’s important that your process stands out from the crowd and attracts the talent you’re looking for, becoming an employer of choice.
See how Sonru video interviewing gives you a helping hand in bringing innovation and modernity to your recruitment process for seasonal hiring.
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• While some candidates may be familiar with video interviewing, for others it will grab attention in the
midst of other application processes, showcasing a modern process to be included in
• Top talent will be attracted to the process due to innovation, increasing attention around the recruiting
company
• With a busy schedule for both candidates and recruiters, a personal touch brings the ‘human’ element
back into the recruitment process
• You can catch candidate attention and increase employer brand during a strenuous time for all from the
invitation email to video introductions, making it personal and inviting
• As your volume recruitment grows, and word-of-mouth spreads, candidates will see your recruitment in-
take as ‘one-to-watch’, especially if you’re seen as innovative with video interviewing
• For specific seasonal hiring, implementing video interviewing can aid the desire and willingness of
candidates to return to your organisation the following season
Attention
Personal
Growth

3. Seasonal Snapshot: Asda Tour Makers
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Asda has used Sonru across their recruitment and HR teams over the past number of years for their graduate recruitment process. As the official
partner of the Tour Makers for Yorkshire’s Grand Départ and the Tour de France in the UK in 2014, Asda saw an opportunity to expand their Sonru
usage past graduate recruitment and to use it in selecting Volunteer Supervisors for the Tour Makers project.
Key Benefits
Invaluable process gains in a short
amount of time
Showcased volunteer interest and
passion
Positive candidate feedback
“We’ve been using Sonru across the HR and recruitment
team for the past number of years/months and could
immediately see the opportunity for process gains given
the volume of interest. It seemed fitting to use Sonru to
allow over 4,000 prospective tour makers to showcase
their interest and passion in an online video interview. The
results have been phenomenal, we’ve recorded a 75%
response rate which is unheard of for volume recruitment
of volunteers.”
- Richard Mason, Tour Maker Project Manager, Asda

4. © Sonru
Stakeholder Involvement
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• Application volume is high, so recruiters need to use the dedicated time in the recruitment process to
select the best candidates
• Stakeholders have quick access to create and assign interviews, even in cases where volume is at its
peak
Busy
Schedules
Engagement
Fit
• Involving hiring managers in the process increases engagement & buy-in as they can see how it works
• With the high possibility of limited time to recruit for seasonal positions, engaging beyond the
recruitment team ensures selecting high-calibre candidates
• Role-specific questions created by hiring managers can help to determine highest quality of talent and
right ‘fit’
• Involving hiring managers can help to determine if candidates would work well in their team sooner in
the process
For seasonal hiring, there is limited time and a large volume of applications making their way through your recruitment process. It’s important to get
the process right, in turn, hiring the correct candidates. Sonru Video Interviewing provides the perfect opportunity to get Hiring Managers involved in
the process, tailoring questions and selecting candidates who have the right ‘fit’ for your organisation.

5. Seasonal Snapshot: Post Office
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With 20,000 applications received for 100 temporary Christmas roles, Post Office could not implement conventional means to assess the high volume
of candidates vying for positions. Adding Sonru Video Interviewing allowed them to interview 1,400 candidates in just 2 weeks. Passing the video
interviews to Hiring Managers for review, allowed the right candidates to be contacted for face-to-face interviews.
Key Benefits
80% savings on travel, venue & similar
costs
Ideal for high-volume recruitment &
employer brand
A team solution
“Previously, prospective candidates would have attended
an assessment centre with up to 20 trained assessors
hired for the day, so we could easily be spending £50,000
to run 10 assessment days. This made it easy for the
resourcing team to match the responses to the criteria
and then pass them through to the hiring manager for
review. The hiring manager can then see the video
interviews and decide who to contact for the face-to-face
interviews.”
-Brett Davies, Resourcing Manager, Post Office

6. © Sonru
Eliminating Geographic Boundaries
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• Sonru allows you to share top candidates across the team for review, to make well-rounded decisions
in a time when a large volume of candidates are passing through your process
• Ease of implementation makes it a timely and valuable process in catching top talent before
competitor employers have the chance, regardless of geographic location or time zones
Top Talent
More
Candidates
Breaking
Boundaries
• With an easy system and guidance, creating a welcoming environment for candidates to want to accept
the invitation and complete the interview during their own busy personal and application schedule
• Video interviewing breaks down the barriers, giving recruiters access to candidates from overseas as
well at national level, expanding the candidate pool at a hectic time
• Conflicting schedules are eliminated, giving candidates a deadline to complete the video interview in their
own time, and recruiters have time to do other tasks assigned to them during this busy period
• Regardless of time zones, candidates can complete interviews when recruiters are asleep on the other side
of the world, eliminating geographic boundaries from the process
When you’re trying to get the best talent in a tight timeframe, you may believe that your opportunities to reach candidates are limited. With Video
Interviewing, however, geographic boundaries and time zone restrictions are eliminated, allowing access to an unlimited candidate pool
nationally, and internationally.

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Key Benefits
Seasonal Snapshot: Perisher
Reduced national recruitment travel
budget by 10%
Accommodated global reach of
candidates & remote interviewing
Flexibility for candidates & recruiters
“Perisher brings in some 600 new staff as part of its 1300
seasonal workforce each year, with candidates for these
roles coming from all over Australia and internationally.
We needed a system able to accommodate the varying
times that candidates were available to interview and
when managers could review them.”
- Gavin Girling, Human Resources Manager, Perisher
During the winter season, Perisher recruits some 600 new staff as part of its 1300 seasonal workforce each year. Over a short period of time, they need
to fill over 500 varied roles, creating the desire to implement a system to accommodate the volume of applications being submitted from Australian
candidates, as well as internationally. Through incorporating Sonru Video Interviewing, they have been able to interview and review candidates globally,
at a time that suits.

8. © Sonru
Convenience for All
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Competition
Limited
Time
Candidate
Pipeline
• Realistically, candidates are also looking for opportunities elsewhere, so having the opportunity to
complete an interview in their own time will only attract them further in a busy process
• Having a recruitment process in place that instills video interviewing, positions you as an employer of
choice against other organisations vying for the same talent pool
• Other forms of screening such as phone, Skype or face-to-face require hours of preparation, but with
Video Interviewing, this issue is eliminated, making seasonal, high volume recruitment easier for all
• Whether recruiting short-term hires or for high volume, time is of the essence and Video Interviewing
allows recruiters to assess skills at speed
• Sometimes with high volume, seasonal work, comes high turnover, so re-watchable Sonru Video
Interviewing ensures the candidate pipeline doesn’t dry up
• With high volume, there is a high number of applicants, meaning you can review borderline
candidates if ‘first-choice’ candidates have rejected your offer
Seasonal hiring is nothing short of a hectic time for all. Your recruitment process needs to be approachable and convenient for candidates and
recruiters alike. Video Interviewing can aid your process tremendously, allowing candidate completion and recruiter review at a time that suits best.
Scheduling pains are non-existent and you can gain a place ahead of the competition for your flexible allowance within the process.

9. Sonru is the trusted global leader and pioneer of automated online
video interviewing for screening candidates.
Sonru enables recruiters to replicate a live interview by replacing early
stage phone, Skype and face-to-face interviews. Interviewers and
candidates are not online at the same time. Forget about scheduling
interviews, time zone restrictions, no shows and unsuitable candidates.
With tailored screening questions, interviewers can immediately screen
out candidates that do not meet their criteria, shortlisting only the
most suitable candidates.
Meet the best candidates earlier in the process, see their fit,
personality, drive and motivation, and save time and money.
Sonru has a varied and global client list - read about their experiences here.
Email:
sales@sonru.com
Americas
usa@sonru.com
1800 274 3710
Australia
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+61 418 979 199
France
europe@sonru.com
+33 18 488 4664
Ireland
sales@sonru.com
+353 53 927 2000
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© Sonru
Sonru is proud to be part of the change that our clients are making to their recruitment process and we work closely with all our customers
to ensure that they continue to reap the most benefits from video interviewing.
Our team would be happy to discuss how Sonru can benefit your organisation and to give you further insights into how valuable video
interviewing is for the recruitment process.
Happy Hiring!
About Sonru
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