My portfolio of creative ad ideas

1. Ad Ideas Portfolio
By: Wu Songjun Vivian
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2. IDEA 1
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3. Target Audience:
Singaporeans above 21
3

4. Problem
Pen & Paper Voting is inefficient
Registration, verification and vote-counting is manual
Results in long queues, waste of manpower & human error
4

5. Idea:
Automated voting systems at the
Singapore General Elections
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6. Redesigning elections
Moulmein-Kallang
Denise Phua L Somasundaram
Using your right thumb, press on photo to vote
Voting System powered by
As you press to vote, the touch
screen reads your thumbprint
Your vote is IMMEDIATELY
counted, and your thumbprint is
identified by the system
For greater security, there is a
camera and NRIC scanner
System registers you, identifies
you, and counts your vote... all
in one quick encounter
Results can be out as soon as
the voting time expires
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7. Result
Faster & smoother elections, less manpower needed
Free publicity: IBM brand is seen by millions of eyes
Singaporeans know that IBM made voting faster and more enjoyable
Every Singaporean adult citizen, including the less tech-savvy older
folks, learns to use the technology
IBM fulfills its brand purpose - planet becomes smarter than before
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8. IDEA 2
8

9. Client:
Target Audience:
Tech-Savvy Singaporeans
Idea:
Mega outdoor selfie + Share on social media = Super publicity
9

10. What truly delights Singaporeans?
Free stuff
So... the idea is to
Take the world’s highest definition passport/Linkedin photo for free...
In a most unforgettable way
10

11. Use the Big Picture at Suntec as photobooth
50 gigapixels 50 gigapixels
Free photo on
“Canon SG50” app
Canon
11

12. Simple diagram of the selfie photobooth
with the world’s
highest definition
passport-size/Linkedin
photo free of charge.
12

13. Canon
CanonSG50
CanonSG50 app
People need to download
the app to get their free
HD passport photo
13

14. Canon
Canon
FB login is required
14

15. HD passport photo
matched with FB
account using
face search function
Match found!
Save to photos App will notify with
Canon promotions and
photography tips...
And feature photos
taken by Powershot
at NDP 2015!
15

16. Result
Greater publicity for Canon
Unique phototaking experience with a
story to tell... all captured in a photo
Canon brand closer to people with
more app downloads and FB access
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17. IDEA 3
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18. Client:
Target Audience:
Developed countries
18

19. Brief
• 200 million malaria cases & 620k deaths each year
• There is breakthrough in anti-mosquito technology:
a trap that mozzies can’t develop resistance to
• Each trap costs less than $1 and lasts 2 weeks
Challenge:
Raise awareness & create worldwide demand for
new product called
19

20. About the trap
1) The trap attracts mosquitoes by a smell that works
like an addictive drug
2) When the mosquitoes come near, the trap zaps them
3) Mozzies smell the “aroma” from as far as 30m away
4) Put the traps in the right places to kill more mozzies
20

21. Idea: Dislike-Driven Campaign
YouTube video to attract likes and more importantly, dislikes
21

22. Story Board
Narrator:
They want us dead. All of us.
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23. Narrator:
They kept us out...
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24. Narrator:
They choked us with toxic gas...
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25. Narrator:
They burned us with fire...
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26. Narrator:
They torched us with UV...
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27. Narrator:
They even made killing us a sport...
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28. Narrator:
We resisted and grew stronger.
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29. Narrator:
But our worst nightmare is yet to come.
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30. Narrator:
They have a bigger weapon - the 0R.
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31. Narrator:
0R makes us addicted and kills instantly.
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32. Narrator:
0R can kill billions of us. We have 0 resistance.
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33. Narrator:
My name is Malaria. I am a victim of injustice.
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34. anti-0R campaign
Text
Freedom to sting
Narrator:
We want the freedom to bite.
So, support anti-0R.
Do not buy the 0R. Do not dislike this video.
Many more of us will die.
34

35. When the ad ends, a solution is obvious
Anti-0R campaign
MosquitoFreedomToSting
36,680 89,456
The 0R Mosquito Trap
The 0R Mosquito Trap
The 0R Mosquito Trap
by OR
The 0R Mosquito Trap
by OR
The 0R Mosquito Trap
by OR
The 0R Mosquito Trap
by OR
35

36. All 0R advert and links will ask viewers to
1) Pre-order 3 months supply of 0R for $15
2) Download the 0R user guide app
36

37. “0R user guide” is an educational
application
Also available on PCs & all devices
0R user guide
0 Resistance
37

38. 0R user guide: Educational game that uses satellite!
Kill count: 450 High Score: 8,350 Global kill count: 4,305,670
1,000 mozzies
Trap
Trap
Trap
Trap
Trap
Trap
Uses VectorMap technology to forecast mosquito population anywhere & anytime.
You can simulate catching mozzies right where you are now!
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39. Kill count: 560 High Score: 8,350 Global kill count: 2,304,500
Trap
1,000 mozzies
Trap
Trap
Trap
Trap
39

40. When the game ends...
YOUR SCORE:
3,420 mosquitoes killed
334 malaria cases prevented
26 lives saved
Do it for real. Tap on the logo.
40

41. 3 month supply w/ home
delivery @ $15
$3 goes to protecting a family
in Africa for 3 months
Buy Now!
41

42. To spread it...
Get a 25% discount.
Share it and save more lives!
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43. It leads people to giving more likes...
Zero Resistance
Product of
The 0 R
And finding out more about how to save lives
43

44. After 2 weeks, 0R officially launches
on World Malaria Day (25 Apr)
The 0R mosquito trap Learn how to
use the 0R!
44

45. Celebrating World Malaria Day
To order now,
scan QR code >>>
45

46. TVC script for Singapore, Launch on National Day
They have been independent for 50 years,
But we remained oppressed.
They took our home, our children, and our future.
But our worst nightmare has yet to come.
This is the 0R. It can kill billions. Instantly.
We have 0 resistance.
My name is Dengue Fever.
Support the anti-0R campaign.
We beg you...
Do not buy the 3 months supply of 0R for $15.
Do not download the 0R user guide.
Do not dislike this video, or more of us will die.
Scan QR code to find out more
46

47. RESULT
-Awareness and demand for 0R increases
-People learn more about how to use 0R
-Real lives and medical costs are saved around the world
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48. IDEA 4
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49. BRIEF
• Body shop believes in natural beauty,
natural ingredients, and stands against
animal testing and artificial cosmetics
• Challenge:
Launch new concepts carrying these beliefs
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50. Eden’s Scent
Target audience:
Israel & Christian nations
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51. When the world was perfect, no animals were sacrificed
For a better world, stop animal testing
Eden’s Scent
Pure Natural Good
51

52. IDEA 5
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53. Blood Bath campaign
Start a FB page called “Bathe in animal blood”,
using an anonymous identity and invite people
Make it so disgusting and sickening
that people actually speak up against it
Let them dislike it, slam it, share about how pointless it is
Draw hate from animal lovers
Once you have a united crowd against you,
launch the print ads they like to see. :)
53

54. Either bathe in blood
or stop animal testing
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55. Is your make up bleeding?
Say no to animal testing
55

56. Blood Bath litmus test
Blood Bath
Blood Bath is a light pink shower gel
When it touches soap that contains animal
ingredients, it turns the water red...
making it look like blood
Encourage people to try it on different
soaps and share photos on social media
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57. IDEA 6
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58. Brief
• News is a distant reality, feels impersonal
• You see it on the TV, papers and internet
• Come up with a creative idea for BBC
news to bring news nearer to people
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59. About the client
• BBC’s mission is to enrich lives with programmes and services
that inform, educate and entertain
• BBC’s vision is to be the world’s most creative organization
• BBC believes news should be impartial, honest and most
importantly trusted
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60. BBC Touchpoint
When a BBC journalist is on the
scene covering an event, he
leaves a location mark with a
one phrase description
Live updates show on map
Dead body found in canal
Singapore beats Brazil 3-0
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1
2
2
3
Legend:
Your location 1 News 1 location
J ournalist location
2 News 2 location
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61. BBC Touchpoint
Alert sounds off when there is
an event near the user
Once the “alert” comes on, the
camera function is activated
upon tapping
Dead body found in canal
Singapore beats Brazil 3-0
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1
2
2
3
Legend:
Your location 1 News 1 location
J ournalist location
2 News 2 location
Alert!
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62. BBC Touchpoint
User can take photos/videos at
the scene and share words
These shares will be linked to
the main published story, and
other users can see the
personal sides stories
The more likes, the more these
personal stories are put on top
2 Singapore beats Brazil 3-0
I would gladly score an own
goal to score with this Brazilian!
#BBC Touchpoint
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63. Result
• Public has chance to contribute to news
• News becomes an engaging experience
• BBC enhances its brand image of being
creative and entertaining
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