James Urquhart, SOASTA When a business is built on software, or relies on software as one of its primary interfaces with the customer, it is often difficult to see how the measurement of that software–using metrics such as response time, latency, lines of code, or even CPU utilization–can be aligned with the measurement of the business–such as revenue, profit, and average deal size. The history of digital business is littered with stories of conflict between marketing, product management, the executive suite, and IT around the goals each wants to achieve. There is a solution, however. There is a common goal that all parts of the business share, and that is the success of the customer in satisfactorily completing a transaction with the business. User outcome metrics are the key to digital business success, and businesses such as Amazon, Facebook, Target, Grainger and CNN know this. Using a variety of techniques, including real user measurement, user behavior analysis, and A/B testing, these businesses are using data to prioritize work across the company towards tangible, measurable outcome goals. Find out how to put together a plan for measuring business and technical success around user outcomes, and how you can combine those measurements with your devops practices to continuously improve your digital business.

1. Beyond The Code
Continuous Digital Improvement
James Urquhart
@jamesurquhart

4. James Urquhart
Enterprise Software
SOASTA
Enstratus
Cisco
Cassatt
Sun
Cloud Computing
“The Wisdom of Clouds”
CNET/GigaOm
Performance Analytics

6. https://www.linkedin.com/pulse/why-bizops-hottest-team-tech-dan-yoo

9. Business
Revenue Profit Cash Flow
Product Demand Cost of Sales Sales Velocity
Technology
Service Utilization CPU Utilization Error Rates
Cost of Infra API Velocity Support Volume
The Digital Divide

10. Business
Revenue Profit Cash Flow
Product Demand Cost of Sales Sales Velocity
Technology
Service Utilization CPU Utilization Error Rates
Cost of Infra API Velocity Support Volume
The Digital Divide

11. Business
Revenue Profit Cash Flow
Product Demand Cost of Sales Sales Velocity
Technology
Service Utilization CPU Utilization Error Rates
Cost of Infra API Velocity Support Volume
The Digital Divide
ImportancetoBusiness
ImportancetoTechnology

13. Business
Revenue Profit Cash Flow
Product Demand Cost of Sales Sales Velocity
User
Conversion Abandonment Page Views
Bounce Rate Clickthrough Pages/Session
Technology
Service Utilization CPU Utilization Error Rates
Cost of Infra API Velocity Support Volume
The Digital Divide
ImportancetoBusiness
ImportancetoTechnology

14. BizOps and User Outcomes
What are the user outcomes that
most benefit the business?
How does speed affect those
outcomes?
How does interaction affect
those outcomes?
How does content affect those
outcomes?

15. Measure

16. Test

17. Optimize

18. Thank You
jurquhart@yahoo.com
@jamesurquhart
https://www.linkedin.com/in/jurquhart