Virgil Abloh and Mercedes-Benz have collaborated on a project called "Project Geländewagen" to disrupt perceptions of luxury and support creative communities. A replica of Abloh's design for the Mercedes G-Class SUV will be auctioned by Sotheby's, with proceeds going to charity. As the artistic director of Louis Vuitton menswear and founder of his own brand Off-White, Abloh aims to inspire young creatives to question conventions through this collaboration.

1. Mercedes-benz

2. Project Geländewagen:
a Mercedes-Benz and Virgil Abloh collaboration
• The Mercedes-Benz G-Class to explore ways of disrupting future perceptions of luxury
• Compelled to support the arts at a critical time, a replica of the design piece will be
auctioned as part of Sotheby's Contemporary Curated
• With all proceeds going to a charity that supports international creative communities

3. Virgil Abloh
• Virgil Abloh is a fashion icon from Rockford,
Illinois
• Established and operated his own brand, Off-
White
• Louis Vuitton Menswear Artistic Director
• Carried out various collaborations in various
fields such as Nike and Ikea, and the
collaboration products have continued to be
sold out (completely sold)

4. Mercedes-Benz G-Class
• body-on-frame type 4WD SUV
• has a huge fan base and is famous for being the
favorite of celebrities
• More than half of the total sales of the G-Class
are AMG versions with gasoline engines up

5. The feature of Geländewagen

6. Point of View
• The collaboration between car and fashion brands is a very attractive combination. In particular,
collaboration with “Mercedes-Benz”, which is considered to be the best car brand, and the trendy
fashion brand “Off-White” is very eye-catching. In marketing, there are many collaborations between
the same affiliates. For example, Louis Vuitton x Nike. This is because it is difficult to combine
different fields. A combination of all products produced and sold by a company is referred to as a
'product assortment'. Companies need to provide abundant goods and services, but it is not a good
idea to recklessly increase them. It is imperative that product lines or items are appropriately
increased or decreased based on changes in market demand and competitive conditions based on
the resources it has. In this process, it is imperative to complete a product purchase that balances
product assortment and maximizes long-term profits. In this regard, Benz and Off White seem to
have campaigned to increase long-term profits between each other. Furthermore, it will have a good
effect on the image of the two brands as it has a good purpose.

7. "My ultimate goal in this project with Mercedes-Benz is inspiring young artists, engineers,
designers to question the status quo, in addition to experimenting with my own design
abilities," Abloh.