View our presentation with all the information contained in our June 3rd webinar to help communities learn about the value of being part of Solarize Connecticut.

2. Bob Wall Toni Bouchard

3. • Solarize basics and results
• Roles of program partners
• Expectations of municipal officials and
volunteers
• Municipal application process
• Successful attributes
• Installer selection process
• Questions and answers
Today’s Webinar

4. • Created by PA 11-80 as successor to the Connecticut
Clean Energy Fund
• Tasked with leveraging public and private funds to drive
investment and scale up clean energy deployment in CT
• Provides incentives for residential solar through the
Residential Solar Investment Program
• Develops innovative financing products such as loans and
leases that can be used for solar PV systems
About CEFIA

5. • Nation‟s leading non-profit marketing firm dedicated to promoting
energy efficiency and renewable energy
• Previous CT Campaigns include Clean Energy Communities &
Neighbor to Neighbor Energy Challenge
• Extensive solar marketing experience
About SmartPower

6. What is Solarize Connecticut?

7. Solar.
• Proven technology
• Lowers energy costs
• Protects against utility
rate increases
• Avoids harmful
emissions
• Incentives from CEFIA
• Federal tax credits
• Multiple financing
options

8. Simple.
• Pre-selected installer
• Solar workshops
• Pre-determined pricing
structure
• Free, no obligation site
evaluations
• Help from installer,
volunteers and town
leaders
• Clear deadline

9. • Community initiative
• Motivated clean energy
task forces and local
leaders
• Strong local support for
solar energy and
backing of municipal
leaders
• Group pricing discounts
that increase with the
number of contracts!
Together.

11. Contact Form
Event Calendar
Testimonials
Videos
Leaderboard
Newsroom
Social Media
SolarizeCT.com

12. Phase 1 (Sept. „12 – Jan. „13):
• > 280 systems contracted in
Durham, Fairfield, Portland &
Westport
• > 2 MW of solar PV
• Average cost $3.70/watt
(compared to market average of
$4.60-$5.00/watt)
Phase 2 (Mar. „13 – July „13)
• In progress in Bridgeport,
Canton, Coventry and
Mansfield/Windham
Results To Date

13. CEFIA
Solar incentives & Financing
Comprehensive program
support
SMARTPOWER
Marketing / education
toolkit
Grassroots support
INSTALLER
Turnkey installation
Ownership options
Competitive tiered pricing
CUSTOMER
Get free site assessment
Decide on ownership
model
Tell friends & neighbors
LOCAL COMMUNITY
Solar Ambassadors
Engagement of grassroots
groups
Event hosting
Communication strategies

14. • Town RFP – issued by CEFIA mid-June 2013
• Selection of Towns – mid-July
• Installer RFP – mid-July
• Selection of Installer – mid Aug.
• Town & Installer Launch Planning – mid-Aug.
• Solarize Kickoff Workshop –mid-Sept.
• Local Campaigns – Library workshops, solar open houses, tabling, etc. –
Fall
• Campaign Conclusion – mid-Jan. 2014
Timeline

15. • Letter of support from chief elected official
• Identify project manager (town or city employee, task force
member or some other volunteer) and other team members
• Provide information or ideas that make your community ideal
for the “Solarize CT” program*
*CEFIA and SmartPower will work with municipality to develop
comprehensive outreach plans upon being selected
Town Application Process

16. • Proven success in Clean Energy Communities program
• History of solar adoption (potential solar ambassadors)
• Strong support from chief elected official
• Active clean energy task force
• Potential partner organizations
• Promotional opportunities at highly trafficked events
Successful Attributes

17. • Must be located in CL&P or UI service territory
• Coalition of towns allowed
• Mansfield/Windham first example of partnership
• Towns should be neighboring with good working relationship
• Special town requests allowed
• American-made panel option
• Solar hot water option
Miscellaneous

18. • CEFIA issues RFP to all eligible solar installers
• Qualifying proposals shared with municipalities‟ review committee (3
appointed persons)
• Review committee meets with CEFIA, SmartPower and a technical
consultant to create “shortlist” of installers
• Interviews of installers
• Town committee selects a single installer
• CEFIA contracts with installer
Installer Selection Process

19. • Pricing important but not the most significant factor
• Experience in Connecticut
• Customer satisfaction
• Capacity to handle heavy workload
• Financing options
• Equipment options
Installer Selection Criteria

20. www.SolarizeCT.com
This Presentation Will Be Available At:

21. Questions?
Bob Wall, CEFIA
bob.wall@ctcleanenergy.com
860-257-2354
Toni Bouchard, SmartPower
tbouchard@smartpower.org
860-241-2620