1. Hase 4
Residential Solar Photovoltaics (PV)
for town residents
Town Webinar Phase 5
July 1, 2014

2. Bob Wall Kate Donnelly

3.  Solarize basics
 Roles of program partners
 Municipal application process
 Installer selection process
 Questions and answers
Today’s Webinar

4.  Quasi-public authority created by PA 11-80 (successor to
CT Clean Energy Fund). Soon to be CT Green Bank
 Tasked with leveraging public and private funds to drive
investment and scale up clean energy deployment in CT
 Provides incentives for residential solar through the
Residential Solar Investment Program
 Develops innovative financing products such as loans and
leases that can be used for solar PV systems
About CEFIA

5.  Nation’s leading non-profit marketing firm dedicated to
promoting energy efficiency and renewable energy
 Other CT community-based campaigns include Clean Energy
Communities, Neighbor to Neighbor Energy Challenge and
Energize Norwich
 Extensive solar marketing experience
About SmartPower

6. What is Solarize Connecticut?

7. Solar.
 Proven technology
 Lowers energy costs
 Protects against utility rate
increases
 Avoids harmful emissions
 State & federal incentives
 Flexible financing options

8. Simple.
 Pre-selected installer or
easy to use on-line platform
 Transparent, discounted
pricing structure
 Free, no obligation site
evaluations
 Clear deadline

9.  Community initiative
 Motivated clean energy
task forces & solar
ambassadors
 Backing of municipal
leaders & community
organizations
 Group pricing discounts
Together.

10. 18 Week Campaign
Single Pre-Selected Installer
Community Outreach Support
Tiered Pricing – price drops for everybody as more kW of
solar are sold in the community!
 Tier 1: 50-150 kW
 Tier 2: 150-250 kW
 Tier 3: 250+ kW (represents 36 “average-size” (~7 kW) systems)
Solarize Connecticut –Classic

11. 18 Week Campaign
Single Pre-Selected Installer
One Low Discounted Price
Community Outreach Support
Solarize Connecticut –Prime

12. 18 Week Campaign
Competitive Pricing from Multiple Installers
Easy to Use Online Solar Platform
Choice of Multiple Pre-Qualified Installers
Simple Comparison Shopping between Installers, including
pricing and equipment
Community Outreach Support
Educational and Technical Support from Online Platform
Solarize Connecticut – On-line

14. CEFIA
Solar incentives & Financing
Comprehensive program
support
Contracts with SmartPower
SMARTPOWER
Marketing / education
toolkit
Grassroots support
INSTALLER or
On-Line Platform
Turnkey installation
Ownership options
Competitive pricing
CUSTOMER
Get free site assessment
Decide on ownership
model
Tell friends & neighbors
LOCAL COMMUNITY
Solar Ambassadors
Engagement of grassroots
groups
Event hosting
Communication strategies

15. Customer Contact Form
Event Calendar
Town Pages & Tool Kits
Program Information
Newsroom
Testimonials & Videos
Social Media
SolarizeCT.com

16. Phase 1 (Sept. ‘12 – Jan. ‘13)
 ~ 280 systems in Durham, Fairfield,
Portland & Westport
 > 2 MW of solar PV
 Average cost $3.70/watt
 Phase 2 (Mar. ‘13 – July ‘13)
 ~ 160 systems in Bridgeport, Canton,
Coventry and Mansfield/Windham
 > 1 MW of solar PV
 Avg. cost $3.99/watt
Results To Date

17. Phase 3 (Sept. ‘13– March ‘14)
 703 systems in Ashford-Chaplin-
Hampton-Pomfret,
 Cheshire, Columbia-Lebanon,
Easton-Redding-Trumbull, Enfield,
Glastonbury, Greenwich, Hamden,
Manchester, Newtown, Roxbury-
Washington, Stafford, Stamford,
West Hartford & West Haven
 > 5 MW of solar PV
 Average cost $3.82
Results To Date

18.  Lowers purchase cost of solar
 Saves money on residents’ electric bills
 Improves environment and public health
 Earns points for Clean Energy Communities
program
 Supports energy independence
 Enhances home values
 Creates local jobs
Benefits of Solarize
“Durham is very pleased to have been part of
the successful pilot program offered by
Solarize Connecticut. The model allowed us to
reach the lowest price level available, saving
residents money and helping the
environment. The Solarize Connecticut
program was a gratifying community-building
experience.”
- Laura Francis, First Selectman

19. Timeline- Classic and Prime
Town RFP
• Issued June 19
• Due July 31
• Selections
announced
week of
August 4.
Installer
RFP
• To be issued
week of
August 11
• Week of Sept 4
• Town shortlist
installers
• Interviews
• Town ranks &,
with input
from CEFIA,
selects
installer late
September
Campaign
Planning
• August
• Initial town
planning
meeting
• Identify media
contact
• Schedule
launch event
October-
November
Campaign
• Oct/November
to February
• Press release
• Launch event
• E-mail blasts,
mailings
• Workshops
• Open houses
• Bi-weekly calls

20. Timeline- On-Line
Town RFP
• Issued June 19
• Due July 31
• Selections
announced week of
August 4.
Campaign
Planning
• August
• Initial town
planning meeting
• Identify media
contact
• Schedule launch
event October-
November
Campaign
• Oct/November to
February
• Press release
• Launch event
• E-mail blasts,
mailings
• Workshops
• Open houses
• Bi-weekly calls

21.  Letter of support from chief elected official (1 page)
 Identify project manager (town or city employee, task force member
or some other volunteer) and other team members
 Completed & signed Attachments A & B
 Optional – Description of potential team & preliminary marketing
plan (SmartPower & CEFIA will help to develop) (1 page)
 Letters of support (1 page, no more than 3 letters)
Town Application Process

22.  Proven success in Clean Energy Communities program
 History of solar adoption (potential solar ambassadors)
 Strong support from chief elected official
 Active clean energy task force
 Potential partner organizations
 Promotional opportunities at highly trafficked events
Successful Attributes

23.  Must be located in CL&P or UI service territory
Miscellaneous

24.  CEFIA issues RFP to all eligible solar installers
 Qualifying proposals shared with municipalities’ review committee (3
appointed persons)
 Review committee meets with CEFIA, SmartPower and a technical
consultant to create “shortlist” of installers (3-4)
 Interviews of installers (each session open to all towns)
 Town committee lists preferred installers
 CEFIA assists with selection and contracts with chosen installer
Installer Selection Process for Classic and Prime

25.  Pricing (important but not the most significant factor)
 Experience in Connecticut
 Customer satisfaction
 Capacity to handle heavy workload
 Equipment options
 Financing options
Installer Selection Criteria

26. www.SolarizeCT.com
This presentation will be available at:

27. Questions?
Bob Wall, CEFIA
bob.wall@ctcleanenergy.com
860-257-2354
Kate Donnelly, SmartPower
kdonnelly@smartpower.org
860-604-4846