Band in a Box Holds Focus on Changing Habits
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Hold Fokus - Tjarnargatan
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Band in a Box Holds Focus on Changing Habits
- 6. BAND IN A BOX
- 9. Imagine this happening to you?
- 11. CHANGE HABITS Habit: “At its core, a habit is simply a set of actions that has been automated. You don’t expend energy thinking about it — you just do it.”
- 13. Potential clients: Who is the main character in the commercial Us: The user is the main character in the commercial
- 16. Delay (ms)
- 17. Launched in Iceland July 2013
- 20. RECORD! Made a change in behaviour
- 23. GOOD Plays250.000 Shares on Facebook36.000+ Intense Media Coverage Public Safety Campaign of the year 2013: Icelandic Marketing Association (ÍMARK) Best Campaign of the Year 2013: The Nexpo Awards Best Internet Based Campaign 2013: The Iceland Web Design Industry Association (SVEF)
- 24. BETTER 1.5 Increase in the image / reputation index of Síminn Capacent, Iceland, 2013
- 25. Percentage of young mobile users between 2012-2013 -Capacent BEST 28% to 6%
- 26. 87%Want an experience from a brand / company Edelman, 2014
- 31. vs.
- 32. HTML 5
- 33. 35%
- 38. THANK YOU. Arnar Helgi - arnarhelgi@tjarnargatan.is Einar Ben - einarben@tjarnargatan.is www.tjarnargatan.is #somed2016