Experience Management is not a list of individual problems and solutions. It's a single puzzle. When it is put together properly, each piece works far more efficiently than it possibly could as an individual solution.
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2. Craig, an executive at ACME Enterprises
gets a call from Fred, his top sales guy.
Fred says, “I lost a big deal, because
of our Google Reviews.”
3. Ouch! Craig is not happy.
He runs down the hall and quickly sticks his
head into the office of Stephanie, the head
of marketing. “Steph, what’s up with all
these Google reviews? We just missed
missed out on a massive deal that we
that we couldn’t afford to lose. Fix it!”
Fix it!”
5. The biggest mistake companies
make is solving problems one at a
time, literally checking one box
after the other.
6. Which pieces of the puzzle
are you addressing with
siloed technologies?
Which are part of
integrated systems?
7. Many software companies focus on
building scale over improving product.
Department heads and teams often
protect and stay with bad tech for
many reasons, such as familiarity with
the product or relationship with the
vendor.
8. It is all connected: culture,
brand, reputation, retention,
retention, recruiting, loyalty,
loyalty, engagement, and
behavior.
9. Make a list of all your
experience box-
checking solutions.
Add any solutions that
employees or locations
are using individually.
10. How are you collecting
employee feedback?
Customer feedback?
11. How are you managing
location data accuracy?
What about online third-party
sites like Google My Business?
How are you managing your
professional and business
listings websites?
12. Are you monitoring the
internet for company or
executive mentions?
Are you analyzing calls, chat,
Q&A and tickets for insights?
13. Experience Management is not
a list of individual problems
It’s a single puzzle.
When it is put together
properly, each piece works far
efficiently than it possible
individual solution.