Zapak Solutions, the social media arm of Zapak Digital Entertainment, on Thursday, 18th July 2013, executed a Twitter contest for film fanatics of the country.

2. BRIEF
• Visibility of BIGFLIX across social platforms
• Populate 2000+ movies of various genres
• Increase engagement across all social media
platforms

3. STRATEGY
• Create brand recall with the help of popular Bollywood movie
dialogues.
• Created #DhansooDialogue hash tag to run an engaging contest on
Twitter.
• We selected Twitter as the platform not only to generate a buzz but
also to grow our followers.
• A Twitter contest is pretty straight forward. Ideally, we get people to
share tweets with their followers in return for a chance to win a
prize.

4. CONTEST EXECUTION
• Selected top 10 famous Bollywood Movie dialogues
from our existing catalogue.
• Created 10 exclusive images for all the 10 dialogues.
• Created a pre-buzz for the contest on FB, Twitter and
Website.
• Initiated contest with the hash tag #DhansooDialogue
and gave out suitable hints/clues within the tweet.

5. SOCIAL MEDIA PLATFORMS USED
https://www.facebook.com/bigflix https://twitter.com/bigflixofficial
http://www.bigflix.com/

6. STATISTICS (OUTCOME)
#DhansooDialogue Thursday, 18th July
• New Followers: 175
• Total Interactions: 1.3K
• Total Impressions: 2.08 LAKH
• Total Mentions: 802
• Total Retweets: 540
• Total Reach: 26257 Twitter Accounts
• Unique Influencers: 42

7. IMAGES
#DhansooDialogue TRENDED at
1st position

8. 5TH & 7TH POSITIONS