2. WHAT’S IN THIS CASE STUDY?
3….. Social Media Objective
4….. Setup & Management Tactics
5….. Twitter Profile: Before & After
6….. Facebook Profile: Before & After
7….. LinkedIn Profile: Before & After
8…. Guiding Principles
9…. Content Best Practices
10…. Posting Time Guidelines
3. SOCIAL MEDIA OBJECTIVE
As an emerging mobile ad technology startup,
our client desperately needed a social media
strategy that granted them brand awareness
and gave them an edge in their crowded
competitive stage.
Over the course of a year we were able to
increase brand awareness, brand affinity, and
support lead generation.
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4. SETUP & MANAGEMENT TACTICS
Our client had recently setup a Facebook,
Twitter, and LinkedIn company page. However,
we created a Hootsuite account to manage
postings and analytics. Rival IQ was also used to
manage our client vs. their competitors.
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5. TWITTER PROFILE STATISTICS
475 FOLLOWERS
1.9K WEEKLY TWEET
IMPRESSIONS
58 PROFILE VISITS
0.7% AVERAGE
ENGAGEMENT RATE
OCTOBER 2014 DECEMBER 2015
2,843 FOLLOWERS (498%+)
8,480 WEEKLY TWEET
IMPRESSIONS (346%+)
479 PROFILE VISITS (725%+)
3.4% AVERAGE
ENGAGEMENT RATE (385%+)
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6. FACEBOOK PROFILE STATISTICS
134 LIKES
46 IMPRESSIONS PER POST
0.3% AVERAGE
ENGAGEMENT RATE
OCTOBER 2014 DECEMBER 2015
3569 LIKES (2361%+)
807 IMPRESSIONS PER POST
(1654%+)
2.9% AVERAGE
ENGAGEMENT RATE (866%+)
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7. LINKEDIN PROFILE STATISTICS
134 FOLLOWERS
46 IMPRESSIONS PER POST
0.3% AVERAGE
ENGAGEMENT RATE
OCTOBER 2014 DECEMBER 2015
245 FOLLOWERS (83%+)
503 IMPRESSIONS PER POST
(993%+)
2.4% AVERAGE
ENGAGEMENT RATE (700%+)
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9. CONTENT: BEST PRACTICES
When curating content, these keywords foster the
most engagements and higher impressions:
● Blogging Tips
● WordPress Tips
● Mobile Monetization
● MMA content
● Mobile Marketing News
● Mobilegeddon
● Mobile Web
● Mobile Websites
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10. POSTING GUIDELINES
Traffic is highest between
9 a.m. and 4 p.m. ET
Best time to post is
between 1 p.m. and 4 p.m.
ET
Worst time to post is
between 8 p.m. and 8 a.m.
ET
FOR OPTIMAL REACH
Traffic peaks after 11 a.m.
ET
Best time to post is
Monday-Thursday
between 1 p.m. and 3 p.
m.
Worst time to post is
between 8 p.m. to 9 a.m.
ET
Traffic builds before or
after business hours
Best time to post is
between 7 a.m. to 9 a.m. ET
or 5 p.m. to 6 p.m. ET
Worst time to post is
between 10 p.m. to 6 a.m.
ET
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