Bollywood stars on social media

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Analysis of Bollywood stars present on Social Media platforms by Simplify360

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Bollywood stars on social media

  1. 1. BUZZ ABOUT BOLLYWOOD STARS ON SOCIAL MEDIA POPULARITY AND MASS APPEAL PRESENTED BY Report based on data collected from 5th march to 9th April, 2012
  2. 2. SHAH RUKH KHAN Where is he popular most KING KHAN IS MOST POPULAR ON TWITTER WITH 100 HIGHEST BUZZ 80 60 40 20 THE OLDER HE GREW, THE MORE POPULAR HE 0 BECAME AMONG YOUNGSTERS, SPECIALLY TEENS. THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 1443. Sentiments WIDELY POPULAR IN US, NORTH 30% AMERICA, EUROPE, ASIA AND AUSTRALIA POSITIVE 65% NEGATIVE5% NEUTRAL 6% Popularity in different Age groups 13-17 25% 42% 18-25 26-35 27% 36-45 Popularity world wide ~ Source – Simplify360
  3. 3. SALMAN KHAN MOST POPULAR BOLLYWOOD YOUTH ICON ON Where is he Most Popular SOCIAL MEDIA. 80 60 40 20 0 MORE POPULAR AMONG IN THE AGE 18-35, AN IDEAL MACHO MAN. THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 1513. Sentiments POPULAR IN ALMOST ALL COUNTRIES OF THE GLOBE. 24% POSITIVE4% NEGATIVE 72% NEUTRAL 6% Popularity in different Age groups 25% 32% 13-17 18-25 26-35 37% 36-45 Popularity world wide ~ Source – Simplify360
  4. 4. RAJINIKANT EQUALLY POPULAR ON FACEBOOK AND TWITTER. THE SUPERHERO HAS COME TO THE RESCUE OF ALL THE SARDARS. BY TAKING OFF ALL THE JOKES Where is he Most Popular FRAMED ON SARDARS HIMSELF, SPARING THEM OF 60 40 THE AGONY AND ANGER. 20 0 THE MENTIONS HAVING POSITIVE SENTIMENTS ARE ABYSMALLY LOW AT 38% WITH HIGHEST NEGATIVE. POPULARITY OUTSIDE INDIA IS COMPARATIVELY LOW. 42% 39% Sentiments POSITIVE NEGATIVE 19% NEUTRAL7% Popularity in different Age groups 13-17 23% 41% 18-25 26-35 29% 36-45 Popularity world wide ~ Source – Simplify360
  5. 5. AAMIR KHAN EQUALLY POPULAR AMONG TEENS AS WELL AS Where is he Most Popular ADULTS.806040 TWITTER AND BLOGS FIND MORE MENTIONS ABOUT20 0 Mr. PERFECTIONIST. THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 439. Sentiments POPULAR IN ALMOST ALL COUNTRIES OF THE GLOBE. 29% POSITIVE 63% NEGATIVE 8% 9% Popularity in different Age groups 13-17 32% 18-25 33% 26-35 36-45 24% Popularity world wide ~ Source – Simplify360
  6. 6. KATRINA KAIF VERY POPULAR ON TWITTER AND FACEBOOK. Where is she Most Popular ? HAS RECEIVED VERY HIGH POSITIVE SENTIMENTS OF 75% AND VERY LOW NEGATIVE.100 0 MOSTLY TALKED ABOUT BY YOUNG ADULTS, SPECIALLY MALES. 3% Sentiments THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 832. 22% POSITIVE POPULAR IN A LOT OF COUNTRIES OF THE WORLD. 75% NEGATIVE NEUTRAL8% Popularity in different Age groups 25% 13-17 29% 18-25 26-35 38% 36-45 Popularity world wide ~ Source – Simplify360
  7. 7. KAREENA KAPOOR MORE POPULAR ON FACEBOOK AND TWITTER Where is she Most Popular ? MORE POPULAR AMONG ADULTS WITH HIGH POSITIVE SENTIMENTS 60 40 20 0 THE AVERAGE DAILY BUZZ ON SOCIAL MEDIA IS 769. VERY POPULAR ALL OVER THE WORLD. Sentiments 23%4% POSITIVE NEGATIVE 73% NEUTRAL 7% Popularity in different Age groups 26% 13-17 29% 18-25 26-35 38% 36-45 Popularity world wide ~ Source – Simplify360
  8. 8. WHO IS MOST POPULAR IN SOCIAL MEDIA Total Buzz TOTAL NUMBER OF BUZZES 60000 50000 40000 30000 20000 10000 0 SALMAN KHAN HAS EMERGED AS THE MOST POPULAR YOUTH ICON IN SOCIAL MEDIA. THE POPULARITY OF BIG B AND RAJINIKANT IN SOCIAL MEDIA HAS GONE DOWN ALOT. AMONG DIVAS, KATRINA AND KAREENA RULE ON SOCIAL MEDIA. ~ Source – Simplify360
  9. 9. NUMBER OF LIKES ON FACEBOOK FACEBOOK LIKES 4,500,000 4,000,000 3,500,000 3,000,000 2,500,000 2,000,000 1,500,000 1,000,000 500,000 0 AAMIR KHAN HAS MAXIMUM NUMBER OF LIKES ON FACEBOOK
  10. 10. THE SEXIEST OF ALL MENTION OF THE WORD “SEXY” 374 KAREENA 579 KAPOOR KATRINA KAIF 324 PRIYANKA 769 CHOPRA SONAM KAPOOR ~ Source – Simplify360 The word “sex” has 769 mentions for Katrina Kaif who has retained her position as sexsymbol of the Bollywood industry. Closely following her is sizzling Kareena Kapoor at the second place with her “zero” figure. Sonam Kapoor comes next ahead of Priyanka, despite her revealing performance in Don 2.
  11. 11. WHO’S MORE POPULAR IN YOUR REGIONEAST EAST 30 25 20 15 10 5 0 ~ Source – Simplify360 EASTERN REGION IS RULED BY SHAH RUKH KHAN AND RANBIR KAPOOR. OWNERSHIP OF KNIGHT RIDERS MIGHT BE ONE OF THE REASONS FOR HIS POPULARITY IN EASTERN REGION. SONAM KAPOOR IS LEAST TALKED ABOUT IN EAST INDIA.
  12. 12. WHO’S MORE POPULAR IN YOUR REGIONNORTH NORTH 50 45 40 35 30 25 20 15 10 5 0 ~ Source – Simplify360 THE NORTH INDIAN STAR YOUTH ICON IS SALMAN KHAN.
  13. 13. WHO’S MORE POPULAR IN YOUR REGIONSOUTH SOUTH 25 20 15 10 5 0 ~ Source – Simplify360 BIG B AND RAJINIKANT ARE STILL THE MOST POPULAR STARS IN SOUTH INDIA.
  14. 14. WHO’S MORE POPULAR IN YOUR REGIONWEST WEST 45 40 35 30 25 20 15 10 5 0 ~ Source – Simplify360 THE COMPETITION IN WEST IS NECK TO NECK BUT STILL BIG B AND SALMAN KHAN MANAGE TO GET MORE SPACE IN THE HEARTS OF PEOPLE THAN OTHERS.
  15. 15. POPULARITY IN FOUR DIFFERENT REGIONS5045 SRK40 RAJINIKANT35 BIG B30 AAMIR25 RANBIR PC20 KATRINA15 KAREENA10 SONAM 5 SALMAN 0 EAST NORTH SOUTH WEST ~ Source – Simplify360
  16. 16. THE STARS AT A GLANCESALMAN KHAN SHAH RUKH KHANMOST POPULAR ON SOCIAL MEDIA. LARGE NUMBER OF TWEETS.ICON OF YOUNG INDIAN FANS. LIKED MOST BY TEENS.POPULAR WORLDWIDE. RULES SOCIAL MEDIA IN EASTERN REGION.AAMIR KHAN AMITABH BACCHANPOPULAR AMONG TEENS AS WELL NOT SO POPULAR ON SOCIALAS YOUTH. MEDIA.FAMOUS ALL OVER THE WORLD. DOMINATES SOUTHERN REGION ALONG WITH RAJINIKANT.KATRINA KAIF KAREENA KAPOORSEX SYMBOL ON INDIAN SOCIAL MOST MENTIONS ON FACEBOOKMEDIA. AND TWITTER.MOST POPULAR ACTRESS ON HIGH POSITIVE SENTIMENTS FORSOCIAL MEDIA. HER BY FANS.
  17. 17. THANK YOU PRESENTED BYReport based on data collected from 5th march to 9th April, 2012

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