Have you ever experienced posting blog posts that don’t get noticed? Here are 5 ways to make sure that you create content that not only speaks to your target audience but also makes them want to share your content with others.

1. How to Create Content That Gets Your Readers Hooked
Have you ever experienced posting blog
posts that don’t get noticed? Do you feel
frustrated when after you hit publish and
come back to the site another day, there is
still not a single comment or visitor of your
blog except yourself? That is a common
problem among us small business owners.
No matter how hard we have worked on that
single blog post, sometimes it seems hard to
produce a content that actually gets your
target audience hooked.
So aside from writing keyword-rich posts (that sometimes sound like you’re writing for bots, and
not for people… admit it they do sound weird sometimes with all the keyword stuffing), it’s
important that you get your audience hooked, and ready to share your content with their social
media circles.
Here are 5 ways to make sure that you create content that not only speaks to your target
audience but also makes them want to share your content with others:
Spice it up with multimedia. A post should always include a photo, a video, or a diagram. It
will not only help you to break the page full of text but it will make your post attractive to your
readers. Remember that most people are visual. Hence, Pinterest has become so hot! When they
see an interesting photo or have watched a cool video mixed with your content, you win half of
the battle. They are hooked to reading through.

2. Format in style. Part of the visual of a post is the layout. It is crucial that the content uses the
right font size, font color, background, headlines, and overall readability. Format is a deal
breaker. A blog post that has a really small font size is hard to read. I have come across blogs
that use Times New Roman size 8 for the text. Seriously, won’t you have a hard time reading
that?
Example is the key. When a reader relates to an experience, he develops a sense of
belongingness with what he is reading. So instead of giving your audience plain fact and theory
create content that illustrates real life experiences. This will make your readers relate to your
post in a more personal level.
Be graphic, be bold. Scales can speak more about your point than a thousand explanation
words. This is the main reason why when we are presenting a report we use graphs to illustrate
our point. It is the same principle when it comes to content. It also gives credibility to your
points, since it is a proof that a study or a survey had been made. If you want to know how to
create content that is comprehensible and credible to your readers, give them scales of
measurement and they will certainly hit your point. When readers understand and trust you,
they are encouraged to read more.
Mind your tone. Be guarded when writing blog content. Study your audience very well. Know
their taste. Try to review what offends them. So let’s say your target audience happens to be
women who are healers. A blog post with profane words simply won’t appeal to them. Write
your content in a language and tone that is acceptable to your readers. Use appropriate amount
of humor. Know the level of intellectual insight they expect from you and deliver the
conversation they are most accustomed to receive.
So there you go! Start with these 5 tips and see how well your readers engage with your posts.
Karen May Dy is a social media and internet marketing virtual assistant
and wants you to build your authentic social brand, create a powerful
online presence, and ultimately step up your social media game. With a
passion in simplifying social media and online marketing, Karen teaches
and serves women service-based solopreneurs in using online tools and
the internet to grow their business. To grab your F.R.E.E. copy of Karen’s
social media kit through email and to receive exclusive weekly social
media coaching straight to your inbox every Tuesday, visit http://socialmediamarketinggirl.com/