Business Media Kit 2014

1. SOCCERGRLPROBSSOCCERGRLPROBS
2014 Media Kit2014 Media Kit

2. MeetMeet SoccerGrlProbsSoccerGrlProbs
Shannon Fay, Alanna Locast & Carly Beyar

3. We are three former Division 1 athletes, who are driven by
our love for the game of soccer.
Our passion has helped us create a Twitter & YouTube
account that went viralviral amongst the international soccer
community.
We collaborate together to create, edit & organize daily
content across our social media platforms.
We produce apparel products as a means of unifying female
soccer players all over the world.

4. Our athleticathletic-based apparel contains inspirational quotes,
comedic blurbs & unique graphic designs that has created a
unified brand. We strive to represent products that we believe
have a deeper meaning.
MissionMission:: To support & encourage the well-being &
positive self-image of young female athletes
everywhere with this life style brand.

5. 2013 Product Sales2013 Product Sales
SoccerGrlProbs’ first full year of sales:
Gross Total Sales Revenue: $390, 117$390, 117
December:
$65,582$65,582

6. 2014 Website2014 Website
StatisticsStatisticsSessions per Month:
• Oct. 13-31, 2014 18,92618,926
• Nov. 1-12, 2014 19,27019,270
• Dec 1-Jan 9, 2015 32, 82632, 826
• Jan 9-27, 2015 12,86412,864
• Overall: 83,88683,886 sessions, 235,441235,441 page views
www.Soccergrlprobs.COM

7. Website StatisticsWebsite Statistics
Visitors (Since Oct.
13,2014): 47,80847,808 visitors
www.Soccergrlprobs.COM
Reader Demographics:
59.2% are 18-24 yr olds59.2% are 18-24 yr olds

8. Interest Categories
www.Soccergrlprobs.COM

9. Website StatisticsWebsite Statistics
Mailing List: 2,600+2,600+ recipients
Twitter fans: 189,000189,000 followers
YouTube: 55,000+55,000+ subscribers
Instagram: 65,000+65,000+ followers
Vine: 48,300+48,300+ followers
www.Soccergrlprobs.COM

10. Website StatisticsWebsite Statistics
Geography: by CountryCountry
www.Soccergrlprobs.COM

11. YouTube StatisticsYouTube Statistics
Created Feb 6th,
2012
2012-2015 views:
8.1 Million8.1 Million views
3838 Videos
www.youtube.com/user/SoccerGrlProbsVids
1717
millionmillion minutes
watched

12. YouTube StatisticsYouTube Statistics
Demographics
www.youtube.com/user/SoccerGrlProbsVids

13. Worldwide ViewersWorldwide Viewers

14. Twitter StatisticsTwitter Statistics
Created August 2011
189K189K Followers
www.twitter.com/SoccerGrlProbs

15. Facebook StatisticsFacebook Statistics
8,016 likes8,016 likes
www.facebook.com/Soccergrlprobs

16. Instagram StatisticsInstagram Statistics
65,100 Instagram followers65,100 Instagram followers

17. Social Media GrowthSocial Media Growth
• Twitter
• 2011: 4K
• 2012: 57K (1,325% increase)
• 2013: 119K (108.7% increase)
• 2014: 188K (57.9% increase)
• 2015 Estimate: 235K (25% increase)
• Facebook
• Jan 1 2013: 3,179 likes
• Jan 1 2014: 5,614 (77% increase)
• Jan 1 2015: 7,872 (40% increase)
• Dec 2015 Estimate: 10,784 (37%
increase)

18. Social Media GrowthSocial Media Growth
• YouTube
• 2012: 3.7M views, 4.1M minutes watched, 15K
subscribers
• 2013: 2.3M more views (62.1% increase), 7M
more minutes watched (175% increase), 22K
more subscribers (46% increase)
• 2014: 2.1M more views (91% increase), 5.8 more
minutes watched (82.8% increase), 15K more
subscribers (68.1% increase)
• Lifetime: 7.9M views, 16.1M minutes watched,
53K subscribers
• 2015 Estimate: 3.5M more views, 7.5M more
minutes watched, 20K more subscribers
• Instagram Reach
• 65K followers
• Vine
• 48.5K followers

19. Media CameosMedia Cameos
• Viral vine of girl wearing
SoccerGrlProbs shirt
Viral VineViral Vine Wall Street JournalWall Street Journal
• SoccerGrlProbs shirt

20. Media CameosMedia Cameos
http://www.buzzfeed.com/candacelowry/memories-all-soccer-girls-will-never-forget#.xe2YY7M3z
Appearances inAppearances in
Buzzfeed ArticleBuzzfeed Article

21. Recent MediaRecent Media
MentionMention
• Fairfield University’s Dolan School of Business
Center-fold piece on SoccerGrlProbs
http://soccergrlprobs.com/pages/press• For more press:

22. SponsorshipSponsorship We offer Ad spaceAd space on our
Website/Blog/YouTube
We offer promotional postspromotional posts
and product placement on
Twitter/Instagram/Vine
We are open to conducting
relative product reviewsproduct reviews with
an in-post link
We are open to conducting
product videosproduct videos if we see it is
conducive to the interest of our
channel
(If we find a product we truly
love and believe in, the product
would be advertised effortlessly
at a price TBD)
Please contact us atPlease contact us at
OfficialSoccerGrlProbs@gmail.comOfficialSoccerGrlProbs@gmail.com

23. Overall FeaturesOverall Features
Website: ProductProduct Store, About Us, Fan Section, Contact Us,
Team/Appearances. www.SoccerGrlProbs.com
BlogBlog Categories: “Just Sweat It”, “SGP Team Updates”, “Soccer News”, “We
Know You’re Hungry”, Latest Articles
Subject Areas: Fitness, Food, Soccer related information/news, New Product
Info
Social Media Platforms
Twitter: @SoccerGrlProbs@SoccerGrlProbs
YouTube: SoccerGrlProbsVidsSoccerGrlProbsVids
Instagram: TheRealSoccerGrlProbsTheRealSoccerGrlProbs
Facebook: SoccerGrlProbs.comSoccerGrlProbs.com//FacebookFacebook