Naer VR: Advanced Research and Usability Testing Project
Iat설계
1. Persuasion and
Attitude Change
Making own IAT
Psychology 20092103
Kwon So-yeong
2. IAT: Implicit Association Test
My own IAT: Domestic products vs.
Foreign-made articles
Good: romance, precious, fantasy, happy, love
Bad: tragedy, boring, stupid, awful, brutal
21. Foreign-made Domestic
articles products
Good Bad
romance, precious, fantasy, happy, love
tragedy, boring, stupid, awful, brutal
22. ★This IAT designed for inquire, Say you love the
seemingly Domestic products,
but unconsciously tend to automatically prefer
Foreign-made article.
My design is over, Thank you