The document describes a student's implicit association test comparing domestic products to foreign-made articles. The test presents words classified as good (romance, precious, etc.) or bad (tragedy, boring, etc.) and asks the student to quickly sort them with images of either domestic products or foreign articles. The test is meant to reveal any unconscious preference the student may have between their country's products versus imports.
1. Persuasion and
Attitude Change
Making own IAT
Psychology 20092103
Kwon So-yeong
2. IAT: Implicit Association Test
My own IAT: Domestic products vs.
Foreign-made articles
Good: romance, precious, fantasy, happy, love
Bad: tragedy, boring, stupid, awful, brutal
21. Foreign-made Domestic
articles products
Good Bad
romance, precious, fantasy, happy, love
tragedy, boring, stupid, awful, brutal
22. ★This IAT designed for inquire, Say you love the
seemingly Domestic products,
but unconsciously tend to automatically prefer
Foreign-made article.
My design is over, Thank you