1. Persuasion and
Attitude Change
Making own IAT
Psychology 20092103
Kwon So-yeong

2. IAT: Implicit Association Test
My own IAT: Domestic products vs.
Foreign-made articles
Good: romance, precious, fantasy, happy, love
Bad: tragedy, boring, stupid, awful, brutal

3. Domestic Foreign-made
products articles

4. Domestic Foreign-made
products articles

5. Domestic Foreign-made
products articles

6. Domestic Foreign-made
products articles

7. Domestic Foreign-made
products articles

8. Domestic Foreign-made
products articles

9. Good Bad
Romance

10. Good Bad
Happy

11. Good Bad
Awful

12. Good Bad
Precious

13. Good Bad
Stupid

14. Good Bad
Brutal

15. Good Bad
Tragedy

16. Good Bad
Fantasy

17. Good Bad
Boring

18. Good Bad
Love

19. Domestic Foreign-made
products articles
Good Bad
romance, precious, fantasy, happy, love
tragedy, boring, stupid, awful, brutal

20. Foreign- Domestic
made products
articles

21. Foreign- Domestic
made products
articles Bad
Good
romance, precious, fantasy, happy, love
tragedy, boring, stupid, awful, brutal

22. ★ IAT designed for inquire, Say you love the
This
seemingly Domestic products,
but unconsciously tend to automatically prefer
Foreign-made article.
My design is over, Thank you 