5. PATHOS
Emotional appeal of the trailer
Target audience with diverse emotions
Various emotions portrayed
Humour
Adventure
Friendship
6. CIALDINI PRINCIPLES
CONSENSUS
Social proof which arises from the expertise exhibited over the years
Credibility achieved shown through the logos and other successful films
SCARCITY
first Pixar film in Disney Digital 3D
Uses exclusivity approach – ‘in select cinemas’