Using Social Media channels for business purposes is fast becoming the newest example of the consumerisation of IT challenge.

1. MANAGING the risk out of social
media communications
Mike Pagani
Sr. Director, Product Marketing
and Chief Evangelist

2. 2
What we will cover today
Social Media is
the new
BYOD-like
“Consumerisation
of IT” challenge
Social media
communications
pre-approval vs.
monitoring &
review
Meeting the
challenge with the
right rules,
processes and
technology

3. • Leading Comprehensive Archive Platform
• Member of leaders quadrant in latest Gartner MQ for
Enterprise Information Archiving
• Support for 40+ digital content types across email, IM,
social, mobile, files and web
• Focus on Financial Services and other regulated
industries including Lending, Healthcare and Public
Sector
• Headquartered in Portland, Oregon with offices
throughout the USA and London, UK
• 20,000+ customers with 95% retention
Our company
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4. The compliance challenge in regulated industries
EMAIL
IM
SOCIAL
WEB
MOBILE
FILES
VIDEOS
2000 2015
The diversity and complexity of electronic
communications being used continues to
grow year over year
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VOICE/AUDIO

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Usage
Statistics
EVERY
60 SECONDS
ON THE WEB
(2014 EDITION)
COMPARE TO 2013
Email: 204 Million
Twitter: 278K Tweets
WordPress: 347 Posts

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Compliance beyond Email
Allowance of social channels has grown
in financial firms…
• 61% of firms who permit Social Media do not have a
supervision/archiving solution in place
• Social providers do not have the same obligations or requirements to
preserve the data as firms they serve
• Firms are left on their own to discover and reproduce the data for
themselves.
• Typically Firms start to archive this channel when issues arise, such as,
fines, sanctions etc.
• When social media starts being archived, the manner in which the
social media content is archived and retained falls short of
expectations.
• Antiquated systems created solely for email archiving cannot keep up
with the ever-changing digital communication landscape.
NOTE: Source data is from Smarsh Annual
Compliance Surveys (US FinServ orgs)

7. UK Regulator landscape is changing
Growing FCA scrutiny:
• Total fines levied in 2014 = 1.47B
• Ave. penalty in 2014 (36.79m) = 2.5 X
higher than 2013 (9.88m)
• Final Guidance 15/04 Social Media &
Customer communications (March 15)
• MiFID II will require complete records of
phone and e-communications to be
retained for 5-7 years.
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69%
39%
36% 36%
25% 25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
Most Common Electronic Message Types
Requested During Last Regulator Examination
NOTE: Represents UK compliance survey data

8. More firms allowing social:
• Email = 95%
• LinkedIn = 72%
• Twitter = 60%
• Text/SMS = 56%
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UK Compliance Report: compliance gaps for Social Media
MIND THE GAP!

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MANAGING Personal & Business Personas
Technology
Adoption Phase INNOVATION EMERGING MAINSTREAM
Corporate/IT
Response
Resist and
Dismiss/Outlaw
Acknowledge
with
Limited Support
Embrace and
MANAGE
(Risks and Rewards)
SOCIAL MEDIA IS THE NEW “CONSUMERISATION OF IT” CHALLENGE,
AND WILL FOLLOW THE SAME ADOPTION CYCLES AS BYOD!
BYOD has evolved to BYOP

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What we will cover today
Social media
communications
pre-approval vs.
monitoring &
review

11. Pre-approve vs. Monitor/Review?
Key considerations:
• Pros and cons for both approaches
• Key stakeholders, use-cases and technologies
• Consequences relative to compliance and risk
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Companies can use Hootsuite to
manage social media
campaigns that engage
prospects and customers, while
using The Archiving Platform™
from Smarsh to facilitate the
archiving, supervision,
discovery, and production of
published social media content.
Hootsuite™
+ The Archiving Platform™

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Archiving technology is a key ENABLER
Archiving delivers:
• More than just retention and/or uptime
• PROACTIVE intelligence during ingestion/indexing
• REACTIVE intelligence when searching and reporting
BEYOND backup and continuity solutions…
Search Policies
Cases Admin

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Automate for maximum efficiency and effectiveness
• API integration with social media channel partners
• Fine-tuning of policies reduces false-positives
• Built-in audit trails for every step in the process
Archiving technology has evolved…

14. Challenge: Bringing order to the chaos
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15. Logical organisation of data into smaller, valuable units
Jane
MichaelSam
Matt
Eric
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What we will cover today
Meeting the
challenge with the
right rules,
processes and
technology

17. • Queues
• Team-based reviewer
workflows
Supervision+
• Faceted search
• Enhanced case
management
Discovery+
• Compliance review workflow
• Extends core platform interfaces and
capabilities to web content
Web Archiving+
Purpose-built
workflows Search Policies
Cases Admin
Core Platform Features
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18. Supported
content types &
strategy
Email VideoIM Social WebMobile Audio Files
Search Policies
Cases Admin
Core Platform Features
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19. Comprehensive Archive Platform solution category
Forrester Research established the following categories
for archiving solutions in its May 2015 report: “Market
Overview: Information Archiving, Q2 2015”
• Social Media Specialists
• Email and Messaging Specialists
• Content Specialists
• Comprehensive Archive Platforms
Today’s archiving technology options
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20. Thank you