Treacy Wiersema market positioning guide
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This document discusses market positioning strategies using the Treacy-Wiersema model. The model identifies three value disciplines: operational excellence, customer intimacy, and product leadership. Each value discipline has a different strategic focus and competitive drivers. The document contains editable slides explaining each value discipline, their strategic processes, and how they relate to the value discipline model.
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Treacy Wiersema market positioning guide
- 1. Your Company Name Treacy Wiersema Market
- 2. Treacy/Wiersema Market Positioning Basic Value Discipline2 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Operational Excellence This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Intimacy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Leadership
- 3. Treacy Wiersema Market Positioning Best Product Performance & Service This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Operational Excellence This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Leadership This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Intimacy 01 02 03 Customer Intimacy Best service Product Leadership Best product Operational Excellence Best product 3
- 4. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Operational Excellence Customer Intimacy Product Leadership Treacy/Wiersema Market Positioning Customer Intimacy4
- 5. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 01 02 03 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Treacy/Wiersema Market Positioning Icon PPT Layout 5
- 6. Treacy/Wiersema Market Positioning Operational Excellence6 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Operational Excellence This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Intimacy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Leadership Minimum Threshold To Compete
- 7. Treacy/Wiersema Market Positioning Product Leadership7 “Threshold” “Leadership” This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Operational Excellence This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Customer Intimacy This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Product Leadership Product Differentiation Customer Responsive Operational Competence
- 8. Treacy/Wiersema Market Positioning Strategic Focus This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Operational Excellence Customer Intimacy Product Leadership Competitive Drivers/Needs Strategic Focus 8
- 9. Treacy/Wiersema Market Positioning Strategy To Processes STRATEGY INNOVATION PROCESSES CUSTOMER MANAGEMENT PROCESSES OPERATIONAL Best Product Innovation • Invention • Product Development • Text Here • Text Here Best Total Customer Solution • Solution Development • Customer Service • Relationship Mgt. • Advisory Services Best Total Cost • Supply Chain Mgt. • Operations Efficiency • Text Here • Text Here 9 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Treacy/Wiersema Market Positioning Value Discipline Model ▪ Loyal Customers ▪ Best Customer Solution ▪ Text Here ▪ Text Here Customer Intimacy ▪ Best Product ▪ Product Innovation ▪ Text Here ▪ Text Here Product Leadership ▪ Reliable Product ▪ Lowest Cost Price ▪ Text Here ▪ Text Here Operational Excellence 10 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Treacy/Wiersema Market Positioning Value Disciplines11 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 12. 12 Email Address: emailaddress123@gmail.com Contact Numbers: 0123456789 Address: # Street number, city, state Thank You