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1. Scrum
Marketing
Your Company Name

2. Agenda
2
01
Agenda
02
Agenda
03
Agenda
04
Agenda
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3. Agile Marketing Outline
3
Agile Marketing
Introduction
Agile Marketing
Values
Role of Agile
MarketingTeam
How doesAgile
MarketingWork?
Agile marketing
process
Agile Marketing –
Value Proposition
Agile Marketing
Manifesto
Agile Approach to
Marketing
Key Pieces of an Agile
Marketing
Implementation
Agile marketing
Benefits
› Sprints
› Stand up Meetings
› Board to track
project progress
› Teamwork
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4. Agile Marketing Introduction
4
PlanSet Goals Maximize ROI
Tweak
Text Here
Repeat
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5. Agile MarketingValues
5
Agile marketing is a tactical marketing approach in which marketing teams collectively identify high value projects on
which to focus their collective efforts.
Responding to change over
following a plan
Numerous small
experiments over a few big bets
Rapid iterations over
big bang campaigns
Testing and data over
opinion and conventions
Individuals and interactions
over large markets
Collaboration over silos
and hierarchy
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6. Role of Agile MarketingTeam
6
Aligns with leadership
and sets team
expectations
› Work with the leaders of the
marketing organization and
other key stakeholders to
align everyone on the
initiative’s goals
Analyzes the data to
identify the opportunities
› Developing insights based on
targeted analytics.
› Aim to identify anomalies, pain
points, issues, or opportunities
in the decision journeys of key
customer or prospect segments
Designs and
prioritizes tests
› For each identified
opportunity or issue, the
team develops both
ideas about how to
improve the experience
and ways to test those
ideas
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7. How does Agile Marketing Work?
7
Sprint
Retrospective
› Review the whole
print process:
› What went well during
the sprint?
› What could have been
better?
Sprint
Review
› Status against
agreements
› Business owners,
product
development &
sales
› The burn down
chart
The Scrum
Process
› Daily standup
meeting
› Each Person:
› What they did
yesterday?
› What they will do
today?
› Any obstacles?
Sprint
Planning
› Get agreement on
the goals.
› Business owners,
product
development & sales
› Be realistic
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8. Agile Marketing Process
8
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Iteration
01
Launch
Describe
Learn Test
Develop
Iteration
02
Launch
Describe
Learn Test
Develop
Concept &
Definition
Performance
Measurement
Concept Realization
Production and Deployment
Launch
Describe
Learn Test
Develop
Iteration
03

9. Agile Marketing –Value Proposition
9
Visibility Adaptability
BusinessValue Risk
Agile Development Traditional Development
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10. Agile Marketing Manifesto
10
Validated learning
over opinions and
conventions
Customer-focused
collaboration over silos
and hierarchy
Adaptive and iterative
campaigns over Big Bang
campaigns
The process of customer
discovery over static prediction
Flexible vs. rigid
planning
Responding to
change over following
a plan
Many small experiments
over a few large bets
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11. Agile Approach to Marketing
11
Approaches
Mindset Shift
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Experimentation, Iteration, & Small Releases
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Adherence to the Agile Manifesto
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Servant Leadership
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Teamwork & Collaboration
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Data-Driven Marketing
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12. Key Pieces of an Agile Marketing Implementation
12
Implementation
Sprints
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Teamwork
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Stand up Meetings
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Board to track project
progress
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13. Sprints
13
A sprint is how long you give your team to complete their current projects.Typically these range from:
Two to SixWeeks
Align on a
Challenge
Ensure clarity and
alignment through a
thorough explorationon
of the what, why, and
how of the current state
challenge
Week 1
Ideate
Innovations
Envision possible future
states and develop
models that identify the
gaps to achieve the
future state
Week 2
Decide on a
Solution
Prioritize possible
solution, then, within
context of the
challenge and solution,
prototype model(s) to
test
Week 3
Create a
Prototype
Test your ideas with
key stakeholders and
subject matter
experts to validate
them for feedback,
learning, and rapid
iteration
Week 4
Test & Learn with
Customers
Apply lessons learned
to create a final or
further iteration.
Determine next-steps
and maintain
momentum
Week 5
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14. Stand up Meetings
14
Every day your team needs to get together and have a very brief check in
Meeting called by Bill Smith AttendeesWeb ProjectTeam
Type of Meeting Team Please read AttachedWord Doc
Facilitator Jim Jones Please bring Updates
NoteTaker SueArthur
Timekeeper SueArthur
Agenda Items
Topic Presenter Time Allotted
YourText Here YourText Here YourText Here
YourText Here YourText Here YourText Here
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15. Hot Issues
Issue Reason Date Raised Action to Resolve Escalated Escalation Date Esc. Level
Can’t get sign off No Documentation 19th Sept Prepare Documentation Business Analyst 20th Sept 1
Hot Risk
Risk Impact
Probability
(Estimated)
Mitigation action Must resolve before Escalated to Risk
Pilot date may not be
met
High High Allocate more resources 1st Oct 2010 CEO
Pilot date may not be
met
Key Milestones Dates*
Date Milestone Weeks Remaining Date Milestone Weeks Remaining Date
30th Sept UAT Signoff +2 30th Sept UAT Signoff +2 30th Sept
15th Oct Pilot +4 15th Oct Pilot +4 15th Oct
General Notes: (*) (Your Text Here)
Board toTrack Project Progress
15
Whether it's the good ole' whiteboard with sticky notes, a nice and simpleTrellis board, or a big fancy specialized software, you
need a centralized way to track your sprint that everyone has access to
Requirement
Gathering
Development UAT Pilot Rollout
Done WIP WIP Pending Pending

16. Teamwork
16
While an individual may lead a project, the success or
failure of the sprint rests on all the team members.
Everybody has to be prepared to collaborate and
assist in the Agile framework
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17. Agile Marketing Benefits
17
Puts the customer
at the center
Each sprint provides an
opportunity to learn &
adjust: Fail faster,
succeed smarter
Improve speed of
decision-making
Reap the benefits of
smaller deliverables
Adjust your approach
based on market
feedback
Experiment with
innovative, new ideas
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18. 18
Additional
Slides

19. Our AwesomeTeam
19
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
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Name Here

20. OurVision
20
Vision Mission Goal
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21. Target Audiences
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Preferred By Many
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Valued Clients
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21
About Us

22. Our Goal
22
01
Goal
02
Goal
03
Goal
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23. Comparison
23
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85%
Male
55%
Female
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24. Financial
24
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%95
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%75
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%50

25. 0
25
50
75
100
25% Low
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0
25
50
75
100
75% High
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Dashboard
25

26. Timeline
26
2015 2016 2017 2018
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27. Location
27
USA
15 Million User
Russia
35 Million User
Brazil
50 Million User
Australia
70 Million User
Men
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Women
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28. Puzzle
28
01 02
0304
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29. Circular
29
Your Text
Here
01
02
0304
05
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30. Stacked Bar
30
0.6 0.8 1
1.6 1.9 2 2.4 2.8
3.4
1
1.5
2
2.5
3
3.5
4
5
6
0
2
4
6
8
10
2009 2010 2011 2012 2013 2014 2015 2016 2017
ExpenditureIn($Billions)
Years
Product 01 Product 02
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31. Donut Pie Chart
31
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40%
20%
30%
10%
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32. Area Chart
32
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
SalesInPercentage%
Financial Year 2017
Product 01 Product 02
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33. 33
ThankYou
Address:
# street number, city, state
Contact Number:
0123456789
Email Address:
emailaddress123@gmail.com