This document provides a quarterly timeline and roadmap for a product launch covering Q1 2018 through Q4 2018. Key dates and milestones are listed, including a beta launch in Q1 2018 with the goal of increasing customer acquisition rates each quarter. Version releases are planned for Q1, Q2, and Q3 2018. The document also outlines focus areas for different teams, including development, marketing, sales, and activities like testing, messaging, PR, and metrics analysis throughout the launch.

1. Q1 2018 Q2 2018 Q3 2018 Q4 2018
Apr 14 2018
Beta
Launch X % increase in Customer Acquisition X % increase in Customer Acquisition
JAN 21 2018
V1.0.0
V1.0.0
V1.3.0
Nov 11 2018
V1.4.0
Oct 16 2018
Testing & QA Search Function
Metrics Admin Back End
UX Audit Propose Recommended Solutions
Positioning & Messaging Finalize Marketing Collateral
PR Push Product Campaign Optimize Strategy
Refine Marketing Program
Forecast Sales Update FAQ Page
Review Early KPIS Webinar
Evaluate Targets Churn Analysis
DEV
Per-launch
Launch
Post-launch
Marketing
Per-launch
Launch
Post-launch
Sales
Per-launch
Launch
Post-launch
Milestones
Key Dates
Releases
Product Launch Roadmap Quarterly Timeline Covering
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