ScienceBase is a research infrastructure developed and operated by the U.S. Geological Survey with users and uses across a number of other agency and organization partners. Over four years ago, we released an Application Programming Interface (API) as the foundation of the system and took on the mindset that our progress would be measured by the uptake of the API by others beyond ourselves in developing interesting applications. We now measure success more by someone finding ScienceBase, organizing their data and information, developing an innovative API-driven application and then serendipitous discovery through a science meeting. Because of the way we built the RESTful API, we can characterize what parts of the system are employed. Analysis of usage data helps us take the supposition out of what works and guides design and funding decisions. This analytics-based process facilitates regular adjustments to our thinking and allows us to test design decisions as hypotheses rather than untestable aspirations.