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SkimaTalk	Official	Course
Advanced	Improvisation	– Business	Problems
Lesson	4:	Should	We	Build	a	New	Warehouse?
Story:	Should	We	Build	a	new	Warehouse?
2
XYZ	Industries	is	considering	 building	 a	new	warehouse	close	to	its	top	customer.	The	new	
warehouse	will	be	profitable	for	XYZ	as	long	as	gasoline	prices	in	the	U.S.	remain	above	the	
historic	average	of	$3	per	gallon.	Economists	are	confident	that	gasoline	prices	will	be	well	
above	$3	per	gallon	in	the	long	term,	so	the	project	is	expected	to	be	profitable.
Time
Price	/	
gallon
$1
$2
$3
$4
$5
Expected	gas	price
Break	even	gas	price
Projected	Profit
Teacher	Instructions:
Ask	the	student	to	read	the	story	out	loud,	then	discuss	the	questions	on	the	next	page.
Task	1
3
1. What	do	you	think	are	the	top	risks	to	the	success	of	the	warehouse?
2. In	addition	to	generating	a	profit,	what	are	some	other	potential	
advantages	of	the	new	warehouse?
3. Do	you	think	it	makes	sense	to	build	the	warehouse?	Why	or	why	not?
4. Is	there	any	additional	information	that	would	help	you	decide	whether	
or	not	to	build	the	warehouse?
Questions
Teacher	version	only
Teacher	Guide:	(if	the	student	struggles	with	the	answers)
Q1.	lower	gasoline	prices
Q2.	faster	shipping,	improve	customer	satisfaction
Task	2
4
Additional	 Information:
Recently,	it	has	come	to	your	attention	that	your	top	customer	is	not	very	happy	with	
XYZ	Industries,	and	is	exploring	other	suppliers.	The	primary	areas	of	dissatisfaction	are	
product	delivery	times	and	delivery	costs.
Teacher	version	only
Follow-up	Questions
1. Based	on	this	new	information,	 what	are	top	risks	to	the	success	of	the	
warehouse?	
2. Do	you	think	the	warehouse	can	help	solve	the	customer’s	concerns?
3. Would	you	build	the	warehouse?	
Teacher	Instructions:
1.	Tell	the	student	that	you	are	going	to	reveal	some	additional	information	for	the	story.
2.	Read	the	additional	information	to	the	student.
Q1.	Unhappy	customer	stops	buying	XYZ	products,	and	the	warehouse	loses	money.
Task	3
5
Teacher	version	only
When	evaluating	investment	projects,	it	is	important	to	consider	ALL	of	the	potential	risks	
involved.	Sometimes,	the	biggest	risks	are	not	always	the	most	obvious.	In	this	lesson	we	saw	
that	the	biggest	risk	was	actually	not	the	price	of	gasoline	as	first	believed,	but	rather	the	
customer’s	low	satisfaction	with	XZY	Industries.
1. What	are	some	potential	strategies	to	ensure	you	are	considering	all	of	the	risks	involved	
in	a	project?
2. Can	you	think	of	a	time	in	your	career	where	you	didn’t	fully	consider	all	of	the	risks	
involved	in	a	project?
Discussion
Teacher	Instructions:
1. Read	the	first	paragraph	and	then	discuss	the	questions.
Q1	Examples:
• Brainstorm	the	risks	with	lots	of	team	members.
• List	all	of	the	assumptions	you	are	making	when	evaluating	a	decision	(for	example,	XYZ	
assumed	the	customer	wouldn’t	leave).
• Ask	yourself	what	could	go	wrong	in	a	worst	case	scenario.
6
End	of	Lesson
We	Hope	You	Enjoyed	It!
© 2016	SkimaTalk,	Inc.

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Advanced Improvisation - Lesson 4 (T)