It is a method of email marketing in which subscribers' personal information is used to provide more suitable and perfect mailings. The Bowery Presents is a great example of how to use location information to get a better email experience. Thus, we can say that personalization in email helps in strengthen customer experiences by sending the right content to the right people at the right time.

2. What is personalization in email?
Subscriber's personal information is used
to provide more suitable & perfect mailings

3. Example
The Bowery Presents used location
information to get a
better email experience

4. It helps in strengthen customer
experiences by sending
the right content to the right people
at the right time

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