A permission-based email is one sent to someone who has given the sender permission to send them emails at their address. Why does permission matter? Your open rates will remain low if you don't ask for permission. You're not just less likely to earn sales, but you're also more likely to get flagged as spam. What is permission? Permission can be implied (if you've done business with a client before, there's nothing stopping you from contacting them again) or express (through an online sign-up form or other explicit agreement).

2. What is Permission-based email?
It is an email sent to a person, where the sender has
given permission to send emails to their e-mail
address

3. It starts with making sure you are getting
permission before adding new contacts to
your email list

4. By asking permission, it shows your
audience that you respect
their privacy

5. Would you like to learn about
Personalization in Email?
Up Next Email Blacklist

6. Join Us
Follow us for more tips