It is the ability of a customer to recognise a brand by looking at its features- logo, colours etc. For e.g., - A half-eaten Apple logo helps customer recognise it as “Apple” company. Thus, Brand recognition is a never-ending process where a customer is regularly exposed to a brand so that the image of a brand is created with the customers in order to know what they feel about the brand, how the customers position the brand value, its brand image etc.

2. What is Brand Recognition?
The ability of a customer to recognize a brand by
looking at its features - logo, colors etc.

3. Example
A half-eaten apple helps customer
recognize it as “Apple” company

4. It is a never-ending process where a
customer is regularly exposed to a brand

5. It helps to create the image of a brand with
the customers to know what they feel
about the brand

6. It also helps us to know,
How the customers position the brand
value, its brand image etc.

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