It is the extent to which the customer is allowed to think of a brand name from their self-ideas and they choose that particular brand. Examples- When someone talk about mobile phone, one will think of I phone, etc. When someone talk about shoes, one will think about Adidas, Reebok etc. Thus, Brand recall plays an important role in attracting more customers to purchase the same brand product again and again.

2. What is Brand Recall?
It is the extent to which the customer is allowed to
think of a brand name from their self-ideas & they
choose that particular brand

3. Example
When someone talk about mobile phone,
one will think of Iphone

4. When someone talk about shoes, one will
think about Adidas, Reebok

5. It helps in attracting more customers to
purchase the same brand product
again & again

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