It is the process of positioning your brand with the aim of creating a clear impression in the minds of the target customers. Example- The Dove brand is well- positioned among its customers. Starbucks is also a well brand positioning. Thus, Brand positioning are directly linked to customer loyalty and their willingness to purchase the brand.

2. What is Brand positioning?
The process of positioning your brand with the aim
of creating a clear impression in the minds of the
target customers

3. Example
The Dove brand is well- positioned among
its customers

4. Starbucks is also a well brand positioning

5. It is directly linked to customer loyalty and
their willingness to purchase the brand

6. Up Next Brand
Management
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