Brand personality refers to a set of human traits embodied by a brand, such as Nike representing excitement and energy or Volvo representing safety. It is important because it helps people understand the brand and forms the foundation for customers to build relationships with brands.

2. What is Brand Personality?
A set of emotional human attributes that a
brand comprises

3. Example
Nike - someone who is excited,
energetic & ready-to-go
Volvo - stands for safety

4. Why is Brand
Personality important?

5. It helps people better understand the
brand
1.

6. It's the foundation of the relationship that a
customer builds with a brand
2.

7. Would you like to learn
more about Brand
Loyalty?
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