A study about CCD

1. MADE BY AMIN

2. INTRODUCTION
• V.G. SIDDHARTHA, CHAIRMAN OF THE BANGALORE-BASED
• CAFÉ COFFEE DAY WAS STARTED AS A RETAIL RESTAURANT IN
1996 ,21 YEARS AGO
• THE CAFÉ CULTURE AND THE FIRST TO LAUNCH THE ‘COFFEE BAR’
CONCEPT IN INDIA
• LARGEST RETAIL CHAIN OF COFFEE SHOP IN INDIA
• 873 CAFES IN 135 CITIES
• EACH CAFÉ, DEPENDING UPON ITS SIZE ATTRACTS BETWEEN 100
TO 300 CUSTOMERS DAILY.
• MAINLY TO ATTRACT TEENAGERS, BUSINESS MEETINGS

3. • THE COMPANY OPERATES ITS CAFES IN VARIOUS FORMATS, SUCH AS MUSIC,
BOOK, HIGHWAY, LOUNGE, GARDEN, AND CYBER CAFES
• TIED-UP WITH WORLD SPACE AND MICRO SENSE

4. VARIOUS DIVISIONS ARE :• COFFEE DAY FRESH &GROUND (WHICH OWNS 400 COFFEE BEAN AND
POWDER RETAIL OUTLETS)
• COFFEE DAY XPRESS (WHICH OWNS 895 COFFEE DAY KIOSK),
• COFFEE DAY TAKE AWAY (WHICH OWNS 12000 VENDING MACHINES)
• COFFEE DAY EXPORTS
• COFFEE DAY PERFECT (FMCG PACKAGED COFFEE) DIVISION

5. CAFÉ COFFEE DAY’S COMPETITORS
Starbucks Barista Lavazza Mochas CostaCoffee

6. S-T-P-D
•Middle class and upper middle class youth
•Students, House wives, executives and
youngsters
•People who value a great cup of coffee
•CCD seeks to target not just the youth but
anyone who is“young at heart”.
•873 outlets in 135 cities
•Strong and Stable Parentage
•Right Locations
•Place a cafe in every possible location where
some business can be generated.
•To be present in educational institutions and
corporate campuses
•“Third Place" away from the home and college
or workplace for the young and the young at
heart.
•Coffee Bar
•Fun Place
•Home and Workplace
Café Coffee Day has its main consumer base in
the age group of 15-30 years.
SEGMENTATION TARGETING
POSITIONING DIFFERENTIATION

8. Key Target
Audience
• Majority of CCD customers falls within the age
group of 18 to 30 which accounts for 57% of the
overall percentage.
• The group comprises of mainly college going
students and young working professionals
9%
13%
21%
35%
24%
Age Group
Above 30
Above 19
16-19
20-24
25-30
27%
66%
7%
Married Students others

10. •Easy accessibility
There is a Cafe Coffee Day outlet in every major city in
India and are easily accessible.
•Rural area locations
Customers in the smaller communities also enjoy good
quality coffee and snacks at affordable costs because the
Cafe has set up outlets in the rural areas in India.
•Distributors
The coffee produced on the Cafe’s farms, are distributed
through wholesalers and retailers to customers who wish
to use the coffee at home.
Distribution Channel Strategy

11. Branding Communication
• Through Interactive Media
• Held Contest around a Very Popular Programme-
• Friends
• Tie up lot of youth brands

12. Café Coffee Day Media
Vehicles

13. Treat customer. fairly
Cultivate relationship with customer
Learn from recovery experience
Fail-safe the service
track complains
CUSTOMER RELATIONSHIP
MANAGEMENT

14. THANK YOU!