Presentation that was held at the World Congress on Computers in Agriculture and Natural Resources, 29 July 2014 San Jose, Costa Rica. I presented work from all 3 phases of the FI-PPP program and how we started this from projects in The Netherlands.

1. A Future Internet Collaboration Platform for
Safe and Healthy Food from Farm to Fork
Dr. Sjaak Wolfert
WCCA 2014, 29 July 2014, San José, Costa Rica

2. Practice
Knowledge
development application
2006:

3. law & regulation
multi-dimensional
Agri-Food Supply
Chain Networks
(AFSCN)
innovation
geographic
cluster
horizontal
fulfillment
Vertical
• information
• communication
• control
• ICT plays a crucial
role
• farm is a focal
company

4. ICT becomes a key driver for innovation
 Location-based monitoring and service delivery through GPS
 Internet of Things (IoT) – everything/everyone gets connected,
M2M communication leading to autonomously communicating
devices and virtualization of objects and processes
 Data explosion (Big Data), linked open data and the potential of
open innovation
 Mobile, Cloud services and App stores – the Internet is
everywhere (smart phones, embedded networked devices, etc.)
with new possibilities for service delivery, augmented reality, etc.
 Social media – more direct and instant interaction between
stakeholders potentially leading to new market opportunities and
channels, co-innovation, etc.

5. Main challenges for ICT and Agriculture
 Small-scaled, regional and isolated software development
 National or regional focus and cultural differences
 Interoperability between various systems at farm level and
in the supply chain network
 Standardization of messages and reference process models
 Handling large amounts of data from agricultural equipment
Source: Wolfert, J., Sørensen, C.G., Goense, D., 2014, SRII global
conference, San Jose (CA), USA.

6. A.
Analy
sis
Generic Integration Framework
• Technical Architecture
• Reference Information Model
• Technical Infrastructure
• Organizational Infrastructure
B.
Basic
Design
PilotA
PilotB
PilotC
………
C. Iterative Implementation
Overall
Development
Prototyping
General framework for development: incremental
growth
Source: Wolfert, J., Verdouw, C.N., Verloop, C.M., Beulens, A.J.M. (2010).

7. Business process modeling using SOA
application service layer
market 1
application
farm
application
research
institute
application
government
application
market 2
application
business service layer
get
restrictions
information
get field
and crop
data
get legal
restrictions/
environmen
tal points
get cost
analysis
update
adminis-
tration
business process management layer
production
process

8. Future Internet PPP – 300 M€ EU funding
8

9. FI-WARE building blocks: Generic Enablers
9

10. FI-PPP Programme Architecture
90 M€ 80 M€ 130 M€
FInish
SmartAgriFood2
Fractals

11. Smart Food and Agribusiness: Future Internet for
Safe and Healthy Food from Farm to Fork
Dr. Sjaak Wolfert (coordinator)
LEI Wageningen UR
e-mail: sjaak.wolfert@wur.nl
www.smartagrifood.eu

12. SmartAgriFood project details
• EU Seventh Framework Program (7FP)
– Future Internet Public Private Partnership programme (FI-PPP)
• Project type: Collaborative Project - Large-scale Integrated Project (IP)
• Total budget: 7.3 M€
• EU funding: 5 M€
• Duration: April 2011 – April 2013 (Phase I)
• Grant Agreement 285326

13. 21 Partners from 7 European countries

14. How can Future Internet boost the application of ICT?
Transport
Current key competition issues / drivers / business models
How more data contributes to this
Which innovations and new business models are possible ?
Public issues / consumer concerns (that motivate public investments)
Transport Transport
Input industries
Farmer Food processor Retail / consumerSoftware
Provider
Logistic
solution
providers

15. Current key competition issues / drivers / business models
Retail brand loyalty
(also versus food
service and on line)
Small, local farm
support
Reduce cost price
Cope with legislation and
paper work
Innovation GRIN
technologies
Service
concepts
Internationalization,
Consumer driven innovation
Cope with power retail,
Sustainability issues
Transport Transport Transport
Input industries
Farmer Food processor Retail / consumerSoftware
Provider
Logistic
solution
providers

16. Public issues / consumer concerns (motivate public interest)
Sustainability: pollution and waste Health
Food Safety + Transparency
Feeding the world within boundaries
of earth’s carrying capacity
LoyaltySmall Cost priceGRIN Service Cope with retail
Transport Transport Transport
Input industries
Farmer Food processor Retail / consumerSoftware
Provider
Logistic
solution
providers

17. How more data contributes to this
Sustainability HealthSafety + TransparencyFeed the growing world
Precision Farming: better control
Better management decisions
Sophisticated
Technology,
More advise
Segment
products and
input suppliers;
Benchmark with
competitors
Consumer
decision support
(pre- and after
sales)
Better service concepts, e.g. in logistics
(less waste) and store replenishment
LoyaltySmall Cost priceGRIN Service Cope with retail
Transport Transport Transport
Input industries
Farmer Food processor Retail / consumerSoftware
Provider
Logistic
solution
providers

18. Which innovations and new business models are possible ?
Precision Farming Better management Segment Cons. supportService ++
Open farm management systems
with specific apps.
Distance advise on diseases etc.
Computer aided advise and
decisions
Regionally pooled data analysis
for science and advise
Personalized advise
with new apps
Online shops
Short supply chains, feed
back consumer-producer
Measure, pay
sustainability
Better T&T
Paperless chain,
Store
replenishment,
Category
management
Sustainability HealthSafety + TransparencyFeed the growing world
LoyaltySmall Cost priceGRIN Service Cope with retail
Transport Transport Transport
Input industries
Farmer Food processor Retail / consumerSoftware
Provider
Logistic
solution
providers

19. SmartAgriFood: 3 use case domains – 6 pilots
Vegetable
Production
(greenhouse)
Arable Farming
(spraying)
Flowers & Plants
Supply Chain
Fruits & Vegs
Supply Chain
Meat
Transparency
Tailored Shopping
Experience

20. Smart Farming
Egon Schulz,
Huawei Technologies Düsseldorf GmbH
Egon.Schulz@huawei.com

21. App store
Smart Farming in the Cloud
Services
sensors
actuators
data sources
(‘Internet of Things’)
Local
FMS
Spraying Advisory
Services
Meteorological
Service
State and Policy
Information Service
FMIS
E-agriculturist Service
for spraying potatoes
FI-Ware enabled
Cloud Platform
Machine Breakdown
Service
User’s
devices
Other
sources
Cloud
FMS

22. Small scale pilot – farmer interface for spraying and greenhouse
use case (1/2)
Welcome John! Sign out
Home My profile Mail(3) Search Engine
You!: Yes Nick, I am
fine!!! I called Jack
Bayer for spraying my
crops. He is
awesome!!!
Nick: Jack Bayer? ??
How did you find
him?
You!: You go to the
search engine and
ask for spray
contractors in the
neighborhood. I
checked the ratings
and I decided to call
him. Man, he helped
me a lot. You should
call me RIGHT NOW!
Jack: Thanks for the
advice! You already
know that the last
disease ruined my
Aaron H.
AdeleW.
AgathaC.
Allan G.
Alex L.
Alton K.
Betty F.
Brand S.
CandyC.
Carmel C.
Celia G.
CharlesE.
Clark U.
Dale W.
Daniel F.
Daniel G.
Daniel R.
Dixon R.
Elliot B.
Celia G.
CharlesE.
Clark U.
Community My friends
SendYou are right!!!
Hot News!
URGENT!!!
Soil Humidity is
low. You should
irrigate your…
My farms
Hot News!!!
The National Milk Quota
for the year 20011 is….
Subsides are given to …
My friends
22

23. Smart Agri-Logistics
Cor Verdouw
LEI part of Wageningen UR
cor.verdouw@wur.nl

24. Vision for FI Application Potentials: Critical
Features
Logistics Intelligence
Logistics Connectivity
Real-time Virtualization
5.0
5.5
6.0
6.5
7.0
0 10 20 30 40 50 60 70 80 90 100
Glycongen concn. (µmol glucose equiv./g)
UltimatepH
DFD
normal
normal or PSE
acid

25. Cloud Event Management System
Location A Location B
Virtual
Plant
Virtual
Location A
Virtual
Location B
Environ
ment
update
Plant
location
update
Environ
ment
update

26. Smart Food Awareness
Elies Prunes Soler, Atos
elies.prunes@atosresearch.eu

27. Tracking and Tracing and Meat Awareness (TTAM)

28. What needs to happen behind the scenes...

29. Smart Food Awareness
To satisfy needs of each consumer by
providing transparent and tailored
information about agri-food products.
I am a Royal Gala apple
from south Spain, I was
grown without
pesticides following
organic farming criteria,
I have been here for 1
day, my carbon footprint
is 1,2 kg CO2e.
I am a self-
conscious
consumer that
wants to now
where my food
comes from and
how it is produced

30. FI-PPP Programme Architecture
90 M€ 80 M€ 130 M€
FInish
SmartAgriFood2
Fractals

31. Future Internet
Business Collaboration
Networks in Agri-Food,
Transport & Logistics
Sjaak Wolfert
Project Coordinator
Wageningen UR (NL)

32. Project Details
• EU Seventh Framework Program (7FP)
– Future Internet Public Private Partnership programme (FI-PPP)
• Project type: Collaborative Project - Large-scale Integrated
Project (IP)
• Total budget: 20 M€
• EU funding: 13.5 M€
• Duration: April 2013 – April 2015 (Phase II)
• Grant Agreement: 604123

33. PartnersCoordinator
Technical
partners
Trial
partners
Knowledge
and
networking
partners Pert
Partners

34. App store
From conceptual architecture & prototypes to a real
software platform and Apps
Services
sensors
actuators
data sources
(‘Internet of Things’)
Local
ISs
Spraying Advisory
Services
Meteorological
Service
State and Policy
Information Service
Consumer Food
safety service
E-agriculturist Service
for spraying potatoes
FI-Ware enabled
Cloud Platform
Machine Breakdown
Service
User’s
devices
Other
sources
Cloud
IS
Transport
I2ND
IoT
IoC
IoS
S&T
GENERIC ENABLERS
Base Technologies
Validation
T270: Security, Privacy, Trust Framework: SPT (KOC)
T250: System & Data Integration
(ATOS)
T240: B2B Collaboration Core
(IBM)
T230: App Store (IBM)
T220: User Front-End (ATOS)
T260:OperatingEnvironment
(IBM)
T280:SoftwareDevelopmentToolkit:
SDK(ATOS)

35. FIspace platform High Level Architecture
I2ND
IoT
IoC
IoS
S&T
GENERIC ENABLERS
Base Technologies
Validation
1. Crop Protection
Information Sharing
2. Greenhouse
Management &
Control
3. Fish Distribution &
(Re-)Planning
4. Fresh Fruit and
Vegetables QA
5. Flowers & Plants SC
Chain Monitoring
6. Meat Information
Provenance
7. Import & Export of
Consumer Goods
8. Tailored Information
for Consumers
Trials:
T270: Security, Privacy, Trust Framework: SPT (KOC)
T250: System & Data Integration
(ATOS)
T240: B2B Collaboration Core
(IBM)
T230: App Store (IBM)
T220: User Front-End (ATOS)
T260:OperatingEnvironment
(IBM)
T280:SoftwareDevelopmentToolkit:
SDK(ATOS)

36. FIspace is...
Facebook/LinkedIn-like Platform/Ecosystem to provide easy and affordable
ICT support for Business Collaboration Processes encompassing:
• Information provisioning for Business Collaboration Processes thus
supporting instances of Business Processes
• Finding, connecting and using a wealth of data sources (IOT, Services,
Legacy Systems) - B2B
• Finding, connecting to (and using data from) Government Agencies - B2G
and G2B!
• Providing a platform for App developers !
• Providing a platform for Business Architects that build configuration s of
Apps to support business processes
If we succeed, and yes we can, it will have huge impact on business
innovation

37. FIspace approach: Software Mass Customisation
FIspace
App Store
My FIspace (BCM)
Develop
Apps
Pre-configure
User Systems
Customize &
Use Systems
FIspace Platform
Single App
Configuration
App developer Business Architect End User

38. Example: Spraying Scenario
Scenario: get expert advice for spraying to handle disease on tomatoes
State AuthorityFranz Farmer Ed Expert
Spraying
(follow advice)
Create
Advice
Approval
Request
Advice
CollaborativeBusinessProcessBack-EndSystems
Farm / GH
Management
Systems
Sensor Network
in the Greenhouse
Agronomist
Expert System
Regulations &
Approval System
1
2
3
FIspace App
‘Weather
Information’
FIspace App
‘Spraying Expert
Advice’
FIspace App
‘Spraying
Certification’
product type, etc.
sensor data
(access details)
suggested
chemical
advice details
certification
details
38

39. T270: Security, Privacy, Trust Framework: SPT (KOC)
T250: System & Data Integration
(ATOS)
T240: B2B Collaboration Core
(IBM)
T230: App Store (IBM)
T220: User Front-End (ATOS)
T260:OperatingEnvironment
(IBM)
T280:SoftwareDevelopmentToolkit:
SDK(ATOS)
FIspace ecosystem development
Industries
(converging)
Farming & Manufacturing Transport & Logistics
(Producers, Farmers, Manufacturers, Suppliers, ..)
Wholesale & Retail Health Sector
(Forwarder, Carriers, 3PL / 4PL, Ports, …) (Warehouses, Supermarkets, Stores, …) (Banks, Insurances, Authorities, ..´)
ICT Industry
(going to the Cloud)
Cloud Operators &
Infrastructure Providers
Business Configurators
I2ND
IoT
IoC
IoS
S&T
(+ follow up)
GENERIC ENABLERS
DEVELOPMENT
TOOLKIT
Base Technologies
Validation
App & Service Providers

40. Open Call: List of apps and new partners
Trial ​Apps
Crop Protection Information
Sharing
Formulation of weather scenario
Bad weather alert
Green House Management &
Control
Greenhouse Crop Monitoring
Greenhouse Crop Analyzer
Fish Distribution and (Re-)Planning Find Cargo Replacement app
Fresh Fruit & Vegetables Quality
Assurance
Inventory Management of RTI Packaging
(BOXMAN)
Risk Management in the Distribution of FFV
(RISKMAN)
Flowers and Plants Supply Chain
Monitoring​
Botanic Info App
Meat Information Provenance Meat Transparency System App -
Query EPCIS repositories
Meat Transparency System App – Discovering
data sources (EPCIS repositories)
Meat Transparency System for aggregating
traceability information
Import and Export of Consumer
Goods
Transport Demand App
Shipment Status App
Manual Event and Deviation Reporting App
Tailored Information for Consumers Shopping list & Recipes
Augmented reality Product Info
Push Information

41. FI-PPP Programme Architecture
90 M€ 80 M€ 130 M€
FInish
SmartAgriFood2
Fractals

42. 4 Accelerator projects on agri-food
• SmartAgriFood2
– Smart farming (livestock, arable &
horticulture)
– Coordination: WUR
– Open call: 4M€
• FInish
– Agri-Logistics
– Coordination: ATB/WUR
– Open call: 5 M€
• Fractals
– Smart Farming in Balkan
– Coordination: Serbia/Greece
– Open call: 5.5 M€
• SpeedUp_Europe
– 1/3 Agrobusiness Park (DE)
– Coordination: DE/DK
– Open call 1.9 M€
Total open calls in agri-food:
~ 16 M€ in 2 years
~ 150 Apps

43. Towards exploitation of FIspace
FIspace App Store My FIspaceDevelop
Apps Pre-configure
Configure &
Use Systems
App developer Business Architect End User
Advertiser
Access fee
Use Fee Use Fee
Access fee
Pay for app (use)
Sponsored app
FIspace Foundation (open source)
Commercial FIspace Platforms (e.g. agri-food, logistics, automotive)

44. A.
Analy
sis
Generic Integration Framework
• Technical Architecture
• Reference Information Model
• Technical Infrastructure
• Organizational Infrastructure
B.
Basic
Design
PilotA
PilotB
PilotC
………
C. Iterative Implementation
Overall
Development
Prototyping
Recap: General framework for development:
incremental growth
Source: Wolfert, J., Verdouw, C.N., Verloop, C.M., Beulens, A.J.M. (2010).

45. Recap: Business process modeling using SOA
application service layer
market 1
application
farm
application
research
institute
application
government
application
market 2
application
business service layer
get
restrictions
information
get field
and crop
data
get legal
restrictions/
environmen
tal points
get cost
analysis
update
adminis-
tration
business process management layer
production
process

46. More information
 www.agriXchange.eu
 www.SmartAgriFood.eu
 www.FIspace.eu
Or contact me:
sjaak.wolfert@wur.nl
nl.linkedin.com/in/sjaakwolfert/
@sjaakwolfert
http://www.slideshare.net/SjaakWolfert

47. Some references
 Wolfert, J., Verdouw, C.N., Verloop, C.M., Beulens, A.J.M. (2010).
Organizing information integration in agri-food - a method based on a service-oriented architecture and
living lab approach. Computers and electronics in agriculture 70, 389-405.
http://dx.doi.org/doi:10.1016/j.compag.2009.07.015.
 Kaloxylos, A., Groumas, A., Sarris, V., Katsikas, L., Magdalinos, P., Antoniou, E., Politopoulou, Z., Wolfert,
S., Brewster, C., Eigenmann, R., Maestre Terol, C., 2014. A cloud-based Farm Management System:
Architecture and implementation. Computers and Electronics in Agriculture 100, 168-179.
 Verdouw, C.N., Beulens, A.J.M., Wolfert, J., 2014. Towards Software Mass Customization for Business
Collaboration, Proceedings of the annual SRII global conference, 23-25 April 2014. SRII, San Jose.
 Wolfert, J., Sørensen, C.G., Goense, D., 2014. A future internet collaboration platform for safe and
healthy food from farm to fork, Proceedings of the annual SRII global conference, 23-25 April 2014.
SRII, San Jose.

48. Thank you for
your attention