Defining brand

Editor's Notes

1. The biggest misconception is that a logo is a brand Logo acts as a vessel to spark the intangible emotions of a brand Think of the logo as more of a flint to spark all those intangible thoughts, experiences and memories
2. Valuable for visual Consistency
3. While the product is in the spotlight it is not the brand Products can be measured based on: Sales Distribution Quality Brand is much less tangible
4. Clean - Cluttered Dark - Bright Is there music etc.
5. How do we speak Hold music What words do we use What words do we avoid Website copy
6. How do we engage clients when they arrive Are we: serious comedic laid back
7. For us: how do our RFP’s look business cards website perhaps
8. Pretty straight forward What do we wear Casual Business No dress code?
9. What does it smell like? McDonalds - Fries Health & Beauty - light - feminine
10. Mini Brand interviews
11. Increased ad methods: Twitter Facebook Internet robots
12. If we don’t know who we are - how can we effectively and accurately explain who we are to others