IBM recently went through a large reduction in North American marketers. If you're a business partner who is feeling the pain from lack of knowledgeable support, I can help. Been there and have done that for partners for years.

1. Siri Noering
Senior Marketing & Channel Professional
DIGILANT
LOGO
Specializing in IBM Co-Marketing Programs, Marketing Campaign Planning & Execution
IBM Co-Marketing Programs are complex. They require
partners to take specific actions, provide timely documentation
and structure reports according to strict parameters in order to
qualify for co-op funding.
Mistakes are costly. Incomplete documentation, non-
conforming language and lack of compliance with ever-
changing policies, processes and paperwork end up costing
IBM’s channel partners time and money.
Partner Program Management includes management
of all aspects of IBM co-marketing programs:
 Accepting the Incentive Offering (IO)
 Entering requests for funds (MAPs)
 Executing Marketing Campaigns
 Handling Claim Reimbursement
 Managing communication and troubleshooting
with IBM throughout the entire process
End-to-end B2B
Marketing planning
Copywriting: collateral,
email, scripts, invitations
Event
Planning
Webinar planning
& execution
Lead
generation
Siri J. Noering
Former IBM Channel Marketing,
North America (25 years at IBM)
sirijnoering@gmail.com
m: 617.901.3026
ROI tracking
& reporting
Digital marketingBudget
management
“Siri’s knowledge of IBM’s co-
marketing programs, and her
ability to navigate them for us
maximized our budget.
Her creative ideas, strategic
marketing skills and ability to
execute flawlessly made all the
difference in driving results for
our campaigns.”
- John Doe, CEO
XXX Software
Get the most of out of IBM’s programs for your business.
I know how IBM works.
In 25 years at IBM, I developed deep knowledge and
expertise managing partner programs and go-to-market
plans. I will work on your behalf to complete requests
correctly – the first time – to maximize co-op funds,
accelerate reimbursement. I know how to connect the
dots to create opportunities for partners.
Partner program
management
Let’s talk about how I can help you achieve your marketing goals.