Norah Jones is established as a very dynamic artist in this music video, she doesn’t comply with
generic music conventions that would be expected of her as a mainstream artist. This in turn
makes her less generic and make Jones seem as though she has musical integrity. The overall tone
and the pitch of the music video are beautiful and this is because there is a really rich tone that is
created through the blues and the blacks. The video complies with the principles that were set by
Goodwin. Goodwin notes that in music video artists tend to use close-up shots as they help to
establish in the video that the star is and also means that there is image is part of the brand
package that is sold.
Although, Norah Jones is not generic in the music video in compassion to video that are generic
and back with heaps of money and finance into the video, there are a lot of close ups and mid-
shots that help to establish who are the star is. Although, this is quite a mainstream feature of
music video it does work well with the overall feel of the music video, as the whole music video is
revolving around Norah Jones meaning that this type of cinematography fits in with the video
and establishes her as an artist. Which aids the organic essence of the video seeing as she is on a
beach? The natural calming tone of the video is re-emphasized through the lyrics which work well
with the location of the beach. This is because the lyrics are calming and very organic- which is
clear when she is singing lyrics that revolve around the weather. It is also matched by the waves
splashing on the beach.
The way that Jones is very normal and realistic to the normal everyday world which may gain her
a bigger fan base in a sense as she is relatable with the greater public. The colour of the music
video is also reliant on the way she is dressing as it is clear that the music video wants to have a
dark blue tone to the image quality which makes the video have a very natural tone.
Above are some screenshots that I took from the music video, “Don’t know why? "and as you can
see, the music video does comply to the ideas and concepts of Goodwin who noted that stars use
close ups to establish who the main artist is in the music video.
Here are a few shots of the music video tat I took and they did comply with the principle that
Goodwin established, she is shown as an attractive female in the framing and although the music
video is not generic in the sense it does not have the cliché up beat narrative it does comply with
cinematography that is evident in the majority of music videos.
The music video also complies to other parts of the approach that Goodwin established such as a link
between the visuals and lyrics. This is clear when Norah Jones is walking down a man made pier that
corresponds to the lyrics “I don’t know why I didn't’t come”.
Last of all, the music video features notions of looking which addresses the point that Goodwin
made, that artist tend to film the artist moving the head as it helps to express who the artist is.
Range of shots
Main focus on the main artist
No Clear narrative
Things to take into