How do consumers use technology and its impact on their lives.

1. How Consumers Use
Technology And Its
Impacts On Their Lives
Daniel Bassett

2. Introduction
● Technology takes up a vast proportion of our lives.
● Digital technology is very high value (Quote)
● It takes up a vast majority of our time
● Easy to use, we can access the internet on the go through the use of our phones, tablets and smart
watches.

3. Access To The
Internet
Direct ways:
● Satellite cable
● Telephone wires
Indirect ways:
● Wireless connections
● Mobile connections
WORLDWIDE USERS
● 2005 = 1 billion users
● 2021 = 4.9 billion users
Figure 1: Statista (2022)

4. Digital Devices Used By
Audiences
As shown in figure 2.
1. Mobile Phones
2. Laptop/ Desktop
3. Smart TV
4. Tablets
5. Smart Devices (Eg, Alexa, Watch)
6. Games console
Figure 2: Statista (2022)

5. How Customers Search For
Information
Search Engines
● Google (Process over 8.5 billion searches per day)
● Bing
● Yahoo
● DuckDuckGo
Search engines use keywords or phrases to determine which web pages have
relevant information.
Figure 3: Oberlo (2022)

6. What Consumers Buy
Online
Products
● Clothes
● Electronics
● Books
● Movies
Services
● Subscriptions
● Design
Figure 4: Statista (2022)

7. Online Video
Consumption
● Social Media (eg. Instagram, Facebook, TikTok)
● Youtube
● “The Global Average for Video Consumption is 84 Minutes Per Day” (Social Shepherd, 2022)
Figure 5: Oberlo (2022)

8. Consumer Trends
Past 5 years comparison:
● Increase in online sales
● Prediction until 2026 shows no slowing down
Figure 6: Statista (2022)
Figure 7: DataReportal (2022)

9. Summary:
● Internet is not slowing down any time soon
● Online sales are rising year upon year
Positives:
● Create business
● Easy to access to buy online
● Saves time
● Helps educate people
Negatives:
● Addictive
● Mental health issues
● Cyberbullying
● Privacy concerns

10. References:
R, Louis (2018) https://www.pewresearch.org/internet/2018/07/03/the-positives-of-digital-life/
Figure 1: Statista (2022) https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
Figure 2: Statista (2022) https://www.statista.com/statistics/1289755/internet-access-by-device-worldwide/
Figure 3: Oberlo (2022) https://www.oberlo.co.uk/blog/google-search-statistics
Figure 4: Statista (2022) https://www.statista.com/forecasts/997800/online-purchases-by-category-in-the-uk
Figure 5: Oberlo (2022) https://www.oberlo.com/statistics/online-video-consumption-statistics
Social Shephard (2022) https://thesocialshepherd.com/blog/video-marketing-statistics
Figure 6: Statista (2022) https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
Figure 7: Datareportal (2022) https://datareportal.com/reports/digital-2022-july-global-statshot