The document provides tips for growing a business through word of mouth, including forming alliances with complementary businesses, setting smart goals, diversifying product or service offerings, identifying a unique selling point, and using online platforms like blogs, social media, and newsletters to engage customers and promote the business. Business owners are encouraged to look for new opportunities through diversification and alliances while avoiding becoming complacent by focusing too narrowly.

1. NOV 2014

2. Introductions

3. Grow your Business

4. Word of Mouth
•Be the best you can - Goals
•Shout about your self - Alliances
•Get others to shout about you – Diversify
•USP – be interesting
•Talking online

5. Form an Alliance
•Similar industry – Complimentary service
•Similar Service – Embrace competition
•Diverse Markets – Unknown opportunities
Identify and create a new alliance

6. Goals
• Specific – Who, What, Where, When, Which, Why
•Measurable – How much, How Many?
•Attainable – Most goals are attainable if they are important to you
• Realistic – Willing and able to work for
• Timely - Objective to work toward
Set yourself a Smart Goal

7. Diversify
• Grab new opportunities
• Products, Marketing
• Move to stay still
• Ford, Apple, Coke Cola, Virgin vs Kodak, HMV
• Avoids complacency and being stale
• Removes Single point of failure
• Creates your own luck
• But don’t spread yourself too thin !!!!
Is there a new area you can Diversify into?

8. Unique Selling Point
•Does not need to be earth shattering
•You are unique
•The way you deliver is special
So what is your USP?

9. Talking online
•Newsletters – awareness (Out)
• Blogs – your own and others (Out and/or In)
• Social – engaging (In and Out)
•Local – places and reviews (In)
Be engaging and real (shake it all about)

10. Discuss

11. Save your Business Money

12. Purley Business News

13. Open and Close