2. What is SEO ?
*It is the act of optimizing your site’s content so that it can be quickly found on
different search engines.
*SEO is about making the site more friendly not only for target user but also for
the search engine bot.
*A bot is a program that goes through your site and saves the relevant content.
3. Why do you need SEO?
*To increase the search visibility of the site
*SEO helps to increase business for small business owners
*SEO for a well-established brand is far easier
*Awareness starts with search in the online context
4. What are Search Engines?
*Google
*Bing
*Yandex
*Yahoo
*Ask.com
*DuckDuckGO
5. How is Search Engine Working?
→Crawling
→Indexing
→Processing
→Calculating Relevancy
→Retrieving Results
6. What is SERP?
SERP is the result page displayed when
a specific search query is entered over
the search engine
7. Two Types of Results
● Organic Result :- Listing of the webpages that are most relevant to the
search query entered by the user.It is also known as Natural Result.
● Paid Result :-Exact opposite of organic results.Several website owners make
Payments to Google to display their websites for certain search terms
9. What is SEO ?
*It is the act of optimizing your site’s content so that it can be quickly found on
different search engines.
*SEO is about making the site more friendly not only for target user but also for
the search engine bot.
*A bot is a program that goes through your site and saves the relevant content.
10. Why do you need SEO?
*To increase the search visibility of the site
*SEO helps to increase business for small business owners
*SEO for a well-established brand is far easier
*Awareness starts with search in the online context
11. What are Search Engines?
*Google
*Bing
*Yandex
*Yahoo
*Ask.com
*DuckDuckGO
12. How is Search Engine Working?
→Crawling
→Indexing
→Processing
→Calculating Relevancy
→Retrieving Results
13. What is SERP?
SERP is the result page displayed when
a specific search query is entered over
the search engine
14. Two Types of Results
● Organic Result :- Listing of the webpages that are most relevant to the
search query entered by the user.It is also known as Natural Result.
● Paid Result :-Exact opposite of organic results.Several website owners make
Payments to Google to display their websites for certain search terms
