My presentation to WebDirections 2008 (wds08) on social network and social media valuations, revenue streams and monetization (monetisation). Blog post here http://laurelpapworth.com/social-media-monetization-and-revenue/
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Social Networks Monetized Revenue
1. WebDirections South 2008 WDS08 - Social Media Monetization
Social Media Revenue
The Business of Being Social
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
2. WebDirections South 2008 WDS08 - Social Media Monetization
ALL MY SLIDES
Slideshare.net/SilkCharm
GROUP AND TAG
WDS08
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
3. WebDirections South 2008 WDS08 - Social Media Monetization
REVENUE STREAMS
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
4. WebDirections South 2008 WDS08 - Social Media Monetization
The $64,000 question
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
5. WebDirections South 2008 WDS08 - Social Media Monetization
The $64,000 question
If you build it...
... will they come?
... ... and will you make money?
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
6. WebDirections South 2008 WDS08 - Social Media Monetization
free vs paid:
If it’s a good Social Network
concept, and you don’t
monetize it, someone else will.
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
7. WebDirections South 2008 WDS08 - Social Media Monetization
The Conundrum
Free to Member
Paid For by Member
Paid To Member
RIPOFF
WHICHEVER YOU CHOOSE, ANOTHER SOCIAL NETWORK
WILL CHOOSE THE OPPOSITE
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
8. WebDirections South 2008 WDS08 - Social Media Monetization
MEMBER PAYS FOR VIDEO UPLOAD
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
9. WebDirections South 2008 WDS08 - Social Media Monetization
MEMBER GETS FREE VIDEO UPLOAD
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
10. WebDirections South 2008 WDS08 - Social Media Monetization
MEMBER IS PAID FOR VIDEO UPLOAD
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
11. WebDirections South 2008 WDS08 - Social Media Monetization
Assumption:
We can only monetize what we
value
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
12. WebDirections South 2008 WDS08 - Social Media Monetization
What we value
... we get free access in return for their
Advertising
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
13. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
14. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
15. WebDirections South 2008 WDS08 - Social Media Monetization
MySpace
bought by News for $580 million July 2005
reached one hundred millionth user 2006
$900 million revenue deal with Google ads
Makes $2.17 per member per year from
advertising - spotlight ads and regular banner.
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
16. WebDirections South 2008 WDS08 - Social Media Monetization
TOYOTA IN WORLD OF WARCRAFT VIDEO
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
17. WebDirections South 2008 WDS08 - Social Media Monetization
What we value
... is quality blogging
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
18. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
19. WebDirections South 2008 WDS08 - Social Media Monetization
TechCrunch
TechCrunch image advertisements US$12,000 per
month - minimum purchase of 2 months.
$200,000 per month from job listings,
sponsorships and advertising
TechCrunch France, Japan, UK, Crunchnotes,
MobileCrunch, TalkCrunch, CrunchGear,
CrunchBase, CrunchBoard (jobs), and more
$100 million valuation
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
20. WebDirections South 2008 WDS08 - Social Media Monetization
Social Media Proprietors:
Perez Hilton (fashion and gossip)
Guy Kawasaki (venture capital and business)
Seth Godin (marketing and advertising)
Darren Rowse Problogger (blog and photo)
Gawker (lots!), FastCompany
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
21. WebDirections South 2008 WDS08 - Social Media Monetization
RIPPLE NOT BROADCAST
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
22. WebDirections South 2008 WDS08 - Social Media Monetization
What we value
... is choice: tiers of convenience
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
23. WebDirections South 2008 WDS08 - Social Media Monetization
Freemium
Most services remain free
Premium - free services but more access
Additional services not available to free accounts
More choice - same services but different colors
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
24. WebDirections South 2008 WDS08 - Social Media Monetization
LINKED IN
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
25. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
26. WebDirections South 2008 WDS08 - Social Media Monetization
LinkedIn and Flickr
LinkedIn
- Valued at 1 billion dollars
- Revenue approx $100 million for 2008
- 1/4 of revenue from Ads, rest from premium &
recruitment
Flickr
- bought by Yahoo! $40m in 2005
- Getty deal (revenue share for user gen content)
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
27. WebDirections South 2008 WDS08 - Social Media Monetization
What we value
... is changing the world, together
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
28. WebDirections South 2008 WDS08 - Social Media Monetization
DONATIONS
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
29. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
30. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
31. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
32. WebDirections South 2008 WDS08 - Social Media Monetization
What we value
... open platforms
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
33. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
34. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
35. WebDirections South 2008 WDS08 - Social Media Monetization
Facebook
Mobwars: $22k per day projected $15 million yr.
$uper Rewards: one App. made $1 million in a
week
$uper Rewards offer these payouts
myOfferPal 60/40
CPA Storm 50/50
CPA Lead 75/25
$R: 90% to publisher
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
36. WebDirections South 2008 WDS08 - Social Media Monetization
$uper Rewards
Incentivizable Offers to cover every country on the planet
Geo Targeting management
Managing all of the creative
Maximizing revenue from each user, including customer support
Some of the Facebook Applications already incorporating $R include:
Hockey Pool Pro, Scratch and Win, Plane Crazy, SexyPoke!
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
37. WebDirections South 2008 WDS08 - Social Media Monetization
Widgets/RSS for Citizen ‘Free’ Advertising
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
38. WebDirections South 2008 WDS08 - Social Media Monetization
ADVERTISING FROM
113M BLOGS
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
39. WebDirections South 2008 WDS08 - Social Media Monetization
APIs
Salesforce.com: Reported on their blog on Jan 8th of this
year that over 40% of all of Salesforce.com traffic comes
from their API.
Amazon: 140,000 registered developers. Third-party sellers
= 28% of Amazon’s second-quarter unit sales, or $490
million.
eBay: 25,000 developers with 1,900 certified applications. 8
billion API requests, transactions up 84 % annually.
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
40. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
41. WebDirections South 2008 WDS08 - Social Media Monetization
What we value
... cool fun pixel products (virtual goods)
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
42. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
43. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
44. WebDirections South 2008 WDS08 - Social Media Monetization
Virtual Goods
Habbo - 106 million users between 13 and 16.
10% pay $17 to $18 per month for clothing,
household goods (pixel). Capped at $35 per
month. $200 million per year from pixels.
Cyworld $140 million per year, $100 million from
pixel products
Industry: $2 billion for 2007
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
45. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
VIDEO OF ROCKETON
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
46. WebDirections South 2008 WDS08 - Social Media Monetization
What we value
... person to person economies
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
47. WebDirections South 2008 WDS08 - Social Media Monetization
Canada
CircleLending
Africa
Germany
Netherlands and Italy
China
Jan 2008
Coming Soon
Australia
Australia
Blog source: http://www.wiseclerk.com
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
48. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
49. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
50. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
51. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
52. WebDirections South 2008 WDS08 - Social Media Monetization
What we value
... our share of revenue for our content
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
53. Revenue
Share
Metacafe pays video
uploaders based on views
they bring to site
Sunday, 28 September 2008
54. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
55. WebDirections South 2008 WDS08 - Social Media Monetization
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
56. WebDirections South 2008 WDS08 - Social Media Monetization
What we value
... real life merchandise and events
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
57. WebDirections South 2008 WDS08 - Social Media Monetization
MERCHANDISE AND MEMBER CREATED PRODUCTS ON DEMAND API
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
58. WebDirections South 2008 WDS08 - Social Media Monetization
MERCHANDISE AND MEMBER CREATED PRODUCTS ON DEMAND API
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
59. WebDirections South 2008 WDS08 - Social Media Monetization
REVENUE STREAMS
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
60. WebDirections South 2008 WDS08 - Social Media Monetization
PATENT PENDING
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008
61. WebDirections South 2008 WDS08 - Social Media Monetization
FLICKR: TERINEA
Laurel Papworth - Social Network Strategist +61 (0) 432 684992
Blog: http://silkcharm.blogspot.com Web: http://laurelpapworth.com Email: lpapworth@gmail.com
Sunday, 28 September 2008